Digital Content Creation

Number of individual students required: 1 OR Number of students required to work in team: (2 We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. This position will be responsible to facilitate our Instagram Live Interviews and build our new Youtube Channel To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences, and other content pieces to promote the IG live interviews Assist with a social media video launch to promote our organization, by creatively use of Youtube tools Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, focusing on video content. A student or team with excellent writing and video skills would be the ideal candidate for this project.

SEO and Social Media Strategy - Level Up

Our team is looking for (1) marketing student or team, who can help us to, not only brainstorm but also execute a strategy to drive more traffic and improve our SEO positioning. The primary project requirements include: Develop and implement an SEO strategy: Provide content suggestions. Recommendations to increase search visibility. Increase inbound traffic. Optimize the customer journey through the website. Increase inbound leads. Strategic Social Media Marketing: Conduct an audit of our current social media presence and other current communication channels. Develop and implement strategies for improving our online presence and increasing engagement. Create a content calendar. Creating useable social media and blog posts.

Koble - Content Management

Project Description/Description du Projet: 👋🏽Hello! My name is Althea and I'm happy to introduce you to our company, Koble , a digital health and community platform for new and expectant parents. We are an early-stage 8 person team, led by folks with long careers in the tech industry. We're a women-led company dedicated to building an inclusive culture, fostering mentorship, and making family health better! Our project is focused on content management. We have an existing library of video content that helps support parents with newborn babies. We're looking for a dedicate team of students who can answer the following questions: 📚What topics do parents with newborns need to see the most? 📱How can we format this content for parents? Should we think about shorter videos (eg. TikTok style)? 🎥Which pieces of our video library are good, and which should we delete? How many student Intrapreneurs will this project accommodate?/De combin d'étudiants avez-vous besoin pour exécuter ce projet? 2 students Time commitment per student/temps de travail par étudiant: 70 hours Key project activities/tâches associées au projet: 🤰🏽Research healthcare topics that are relevant to new and expectant parents 🎥 Review our existing video content - what should we keep and what should we delete? 📣Help inform our content strategy (eg. should we have longer / shorter videos) Unique roles/rôles : Be part of an early-stage team and get mentored by folks who have spent the last 10+ years in tech Be instrumental in developing a company's content strategy from the ground up Change the face of healthcare for the next generation of parents Mentor name/nom du mentor du projet: Althea Wishloff, Head of Growth & Operations at Koble

Firestitch - Digital Content Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Firestitch designs & builds tailored business applications for our clients. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 1 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 30, 50 or 70. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Content creation (Canva/Photoshop) Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS: A student or team with excellent writing and video skills would be the ideal candidate for this project. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Digital Marketing Strategy IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français) English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Adam LeMaitre

PMorais & Associates - Outreach + Sales

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: I founded this company in order to provide valuable and effective and easily accessible online addiction prevention and treatment programs to individuals, families and communities. We have 2 programs that will be ready to market by mid-September. One is an addiction prevention program called "Street Talk". It is a short 6 hour video course that youth can take (or their parents can sign them up for it). 20 years ago, I started taking youth through various neighborhoods where there was a high concentration of homeless, drug-addicted people and so that the youth could talk to them and get a powerful reality check about the dangers of addiction. We made videos of many of these interactions and this is what the youth will see when they take the program. It is a hard hitting, powerful reality check about the need to make healthy choices as a teenager. The second program is called Getting It Straight and it is a 20 week 2nd stage addiction recovery program for adults who already have achieved sobriety but have some additional work to do regarding becoming healthier psychologically and emotionally. Both of these programs are very unique and as far as we know no one else has anything compatible. Both addiction prevention and 2nd stage addiction treatment are 2 areas that are seriously neglected despite the fact that the is a very big and pressing need for such programs. Our company is on the leading edge of providing new, innovative and effective programs to address one of the most devastating and costly issues (in terms of money and lives lost) that our society faces. The need for these types of programs are even more pressing due to the opioid crisis that has been raging for the last 6 years. In our initial 3 month marketing push that we conducted for the Street Talk program our sales exceeding all expectations and we have taken the summer to rebrand and improve the website which should make the program even more attractive. While there are many different market segments that we want to target, the customers that the Junior Marketing Associate will be promoting our programs to are Indigenous communities across North America. They represent a seriously underserved segment of the population for whom addiction has had devastating impact on. The main responsibility in this position is to make contact with Indigenous communities and organizations and inform them of our programs and then follow up with promising leads in order to drive sales. As part of our team you will be making a positive difference in the lives of potentially thousands of people and making a significant contribution to addressing a serious social issue that kills tens of thousands of people every year. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Contact as many potential Indigenous clients as possible via email and telephone Network with various stakeholders through social media platforms. Follow through with all promising sales lead Participate and give input about effective strategies to connect with potential customers Maintain a database of clients and record accurately all client contacts. IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* * Make initial contact with potential customers over the phone * Follow up each lead with a series of emails * Follow up with the most promising leads with phone calls if necessary * Maintain the client database and ensure that all data entered is up to date and accurate. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Promote our programs to as many Indigenous communities and organizations as possible. Generate sales

Social Media Support at Understory

About Understory Understory is on a mission to bring light and innovation to a sustainable world. Join us as we build a global innovation platform dedicated to helping organizations use technology and innovation to make our planet more sustainable. Significant innovation and transformation need to happen to meet the world’s sustainability goals, and Understory is at the forefront of driving needed change to meet these goals. Understory is growing an active community of corporations, startups, and other innovators in an effort to connect stakeholders and accelerate change across all industries. www.theunderstory.io About the Project For this project with Understory, your goal will be to create a social media strategy and content to attract new community members and increase engagement across our social channels. This is a great opportunity to grow a comprehensive portfolio of work showcasing experience in crafting campaign strategies and executing creative content. You will gain experience building a portfolio in a global impact topic. The scope of the project includes: Define 2-3 new Instagram content campaign templates and create content collateral that fits each campaign; add content to existing campaigns Create promotional content Understory’s upcoming fall events including our Startup Showcases and Sustainable Fashion Week Atlanta Attend Understory’s virtual events (when possible) and support production and social media presence during event. Research and execute one way to increase interaction with followers on Instagram Desired qualities and skills include: Interest in changing the world, particularly a passion for sustainability and innovation Understanding of the major social channels - IG, Twitter, and LinkedIn Experience with Canva (or willingness to learn) Self-starter that likes to tackle challenges in driving impact Creative and innovative mindset, with a willingness to try new things Excellent communicator both with internal and external stakeholders This is a part-time, virtual internship with a flexible schedule. The internship is unpaid and can be used for course credit.

Building Black Youth Foundation's Media Content Management & Development Project

The Building Black Youth Foundations Media Content Management and Development Project Team size: 5 students: 70 hrs/each Project time length: 7 weeks Project weekly schedule : 10hrs per week/per student Project daily schedule: 2 hours per day, following virtual meeting Job positions: 3 Positions Social Media Content Developer/writer Job: 3 Students Social Media & website account manager Job: 1 Student Social Media Content Development Project Manager Job: 1 Student Project goals: To Curate and write content developing reservoirs of social media content . Students will be responsible for managing and increasing social media following and website content and updates. To curate uplifting, positive, educational knowledge and information about Black Culture lifestyle and History. Project outline: Each student will be given weekly research and content writing projects amounting to a total of seven projects curating information on a variety of different Black history related topics and subjects. Each student will be given weekly projects and tasks managing, creating and curating content and information for our social media accounts and website. At the beginning of the week and will have the opportunity to review and ask any questions, during our weekly meeting. Each student will then be responsible for creating posts and content for increasing following/followers, boosting social media presence, developing marketing and advertising campaigns to further increase outreach. Students will also update content for the website and generate simple communications to subscribers. Weekly project tasks and any reports are due, by the end of the week each week due Friday 11:59 p.m. for review by the Project Manager. Deadlines can be extended if needed until Sunday 11:59 p.m. if needed, due to existing workload and any pre-existing circumstances. Other tasks may be ongoing or due bi weekly and are to be submitted on due dates or upon completion. Students will have developed and compiled various social media content and post reservoirs, updated website content and developed social media marketing campaigns with an outreach component. SKILLS : communication, resiliency, teamwork, analytical capabilities SCOPE : Students will support your organization's media presence through the development of content. ACTIVITIES COULD INCLUDE: Assisting with content development including: podcasts, social media posts, and blog posts Managing website and social media accounts Curate social media content for posts, including advanced planned calendar Copywriting Increasing social media following and followers Monitoring trends and website statistics/analytics Interviewing staff or industry experts for content creation Developing social media presence for organization Lead and develop in other media content and management development project Finding and developing Culturally uplifting Black Content Developing marketing techniques and outreach strategies Developing and managing social media and outreach campaigns We will plan to communicate with our virtual intern using these communication tools: Riipen messaging, ZOOM, Email, phone/text, etc. Student's primary contact: Tasha Flemmings Job title: Senior Project Manager/CEO Secondary contact: TBD shortly, Job Title: Project Manager ** Please review the attached document "BBYF Media & Content Proj. Job positions" for a full description of job positions needed. Please apply through Riipen, indicating job position or send resume and cover letter in ONE document to bbyfinc@gmail.com In the subject line add: Project name and Job position you're applying for.

Tiny Planet Digital - Marketing, Research & Sales

Tiny Planet Digital (TPD) is able to offer a virtual internship opportunity for 5 BIPOC students part of the VFC Intrapreneurship Program . The primary focus for the student will be: Content management - Centralize content calendar for efficiency and tracking (Facebook, Instagram, Twitter, LinkedIn, TikTok, Blog, Website) Social media growth - Finding innovative ways to grow TPD’s social media presence - increase following, engagement rates, and reaching new audiences within our niches (Facebook, LinkedIn, Instagram, Twitter, TikTok) Content diversification - Finding creative ways to produce content while following TPD’s centralized content strategy for all outgoing messaging. For example, TikTok videos, IG reels, IG live, podcasts and more. Research - Conducting ongoing competitor research and reporting to ensure that TPD remains competitive in them marketplace in terms of tech stack, pricing, services, knowledge and more. Conducting ongoing project/client niche research to see how we can better serve our ideal customers. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. eCommerce - Conducting ongoing research on future ecommerce opportunities. Create strategy for e-commerce shop (How does it connect to and support the rest of Tiny Planet Digital services? Who does it serve? How do we promote the shop? How often do we release products?) Our goal at the end of this experience is: Branding and Marketing Communications - For the students to help us improve our agency's presence and capture greater market share. Market Research - For the students to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the students to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the students to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the students to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the students to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. We will plan to communicate with our virtual intern(s) using these communication tools: Slack & Email Primary contacts : Lauren Castelino, Impact & Digital Marketing Strategist and Jonathan Holloway, Account Executive - Hotels and Tourism

Spot On Digital Marketing - Marketing Project

PROJECT DESCRIPTION/: We are a growing digital marketing agency that is focused on helping coaches, speakers and experts implement marketing technology to help them scales and grow their business. Our areas of expertise are Building online courses, marketing automation, email marketing, sales funnels, landing pages and websites. This project is about building and improving the marketing assets of our agency We will provide access to online training via DigitalMarketer https://www.digitalmarketer.com/lab-plus/ KEY PROJECT ACTIVITIES: Project admin and coordination Content strategy Content writing for Blog posts, email sequences and social media Creation of free reports that can be used to build an email database Light graphic design for blog posts and social media IDEAL ROLES/RESPONSIBILITIES: Project admin and coordination Online research and information gathering for the purpose of creating new content Content writing for blog posts and email marketing. (No previous subject-matter knowledge is needed) Adding content to the various platform we use such as our WordPress website, our marketing automation tool (Keap) and our social media accounts Willingness to learn FINAL PROJECT DELIVERABLES: Several written blog posts that are based on what you learn during the project and online research "Free reports" - PDF files that will be used as a gift to attract lead to sign up for our mailing list Written Email sequence(s) Automation campaigns build inside our CRM system

Venturi Engineering Solutions - Social Media Content Creation

TIME COMMITMENT PER STUDENT IS 70 HOURS OVER A PERIOD OF 7 WEEKS. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED: (English) PROJECT MENTOR NAME: Anthony Chan (CEO, Co-Founder), Nigel Greenways (Digital Medial Lead) About Venturi Are you looking for a dynamic, tight-knit environment where you can make a real impact quickly? Then you should consider joining Venturi! We’re looking for a Social Media Content Creator to drive awareness and build positive brand presence across various channels including websites and social media. Pipelines and midstream infrastructure are a vitally important part of our day to day lives, but we are working a more sustainable energy future. It is socially and environmentally critical that we use energy assets as efficiently and responsible as possible. At Venturi, we are reimagining energy transportation by developing real-time applications to optimize equipment use, power consumption and reduce greenhouse gas (GHG) emissions through machine intelligence, data science and analytics. Who We Need We need someone who is a doer who thrives in a fast-paced environment. Someone with a positive attitude who wants to contribute towards a significant vision and take ownership of their work. You are someone who is creative and passionate about digital marketing. You get excited about teamwork and are capable of collaborating with various internal stakeholders. If you are the kind of person who wants to make meaningful contributions to growing a world-changing product, and who wants to have fun doing it – then we want to talk to you! Responsibilities As Social Media Content Creator you will : Create and deliver engaging content across a range of digital channels. Ensure our digital presence enhances business offering and delivers our messages effectively. Develop creative ideas , suggest new innovative ways of delivering digital content and keep up to date with the latest digital marketing trends. Curate graphics, illustrations and edit photos, working with the design team when necessary. Deliverables Perform a social media competitive analysis of the energy analytics sphere (15-20 hrs) Create blog posts on team events, project news, special happenings, etc (30-40 hrs) Create a repository of spotlights for Venturi employees (10-15 hrs) Research branded company items to best promote team culture and customer awareness (Bonus) What You Can Expect from Venturi A great mentorship experience directly with the CEO & Digital Media Lead on high-level marketing strategy. A strong culture of learning and personal development to help you reach your career goals and fullest potential. A unique opportunity to build, grow, and make an impact on a $1 trillion industry and to work with a group of people who are humble, supportive, and truly care about our mission. Our Team We believe that diverse teams perform better and that fostering an inclusive work environment is a key part of growing a successful team. We welcome people of diverse backgrounds, experiences, and perspectives. We meet regularly as a team, bringing all aspects of our business together. The Social Media Content Creator will help shape the direction of the company and get exposure to all different facets of Venturi.

Mosaic Engagement - Strategy Videos & Documentation

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: This DIY Strategic Plan project will develop a package that organizations can use to create their own strategic plans in a logical step-by-step way. You will work together as a team to create and refine seven different modules as part of one strategic planning course. The seven modules include: Introduction and Overview Vision, Mission & Values Strategic Pillars Success Measures Strategic Initiatives Timeline & Deadlines Resource Tools KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Video editing Supporting Documents created Resource Tools developed IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Students will be responsible for scriptwriting, video editing, notes, templates, Jamboard creation, some research for contact list generation, and interactive participation in team update meetings. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Create content for each of the seven modules of the DIT Strategic Plan Enhance existing marketing skills Work independently as part of a creative, fun and collaborative team! IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI : English All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project. December cohort - December 6 to January 21 / Cohorte de décembre - 6 décembre au 21 janvier January cohort - January 3 to February 18 / Cohorte de janvier - 3 janvier au 18 février February cohort - February 7 to March 25 / Cohorte de février - 7 février au 25 mars TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 30 hours per student WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * 3 PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Megan Foster & Amber Doyle EMAIL ADDRESS/ADRESSE E-MAIL: megan@mosaicengagement.ca & amberraynedoyle@gmail.com

Women in Leadership

This project is related to International Women's Day - its purpose is to grow the attendance at an online program that enhances women 1. Source women and companies with women in leadership roles to participate or even to sponsor attendance 2. An opportunity for women to participate and learn ways to enhance their own skills and growth 3. Research in various Social Media formats to find women throughout the world that may find this valuable 4. Create a list of their contact information 5. Create an inviation to send to them 6. Follow up with those who do not respond.

Digital Marketing Management and Strategy

Clear Directions Virtual Solutions is a new virtual agency, founded by Alyssa Burgoyne (recently rebranded to Clear Directions) . Alyssa has 9 years of experience working as a virtual assistant in both specialized areas and general admin. For this particular project, we are looking for someone to support the social media strategy behind growing the Clear Directions brand to help us provide value to our ideal target market. KEY PROJECT ACTIVITIES: Blogging Social Media Strategy and Management Email Marketing IDEAL ROLES/RESPONSIBILITIES: We are looking to connect with a motivated self starter who is interested in learning more about the digital marketing world through real life experience. We want to work with someone who is not afraid to bring new ideas to the table and enjoys learning new things. In this position, I am willing to personally mentor and train an intern or group of students to support their growth and learning by learning valuable skills for future employment. In this position, the successful intern or group of students will be expected to: Draft 1 500-700 word blog per month and publish to a WordPress website Send 1 email newsletter per month through MailerLite Create social media posts and graphics for 5 days per week. At Clear Directions we batch our content 1 month at a time and schedule in advance. Must have qualities: Positive attitude Excellent communication skills A willingness to learn

Bookkeeping Matters - Online Training Course Development

PROJECT DESCRIPTION: We would like to develop an on-line training course that teaches "Legal Accounting" using PCLaw. KEY PROJECT ACTIVITES: Gathering relevant course design and content information from interviews with key stakeholders and previously recorded material. Assessing existing on-line training platforms and recommending the best platform for this course. Giving input on course design. Working with video editor to edit existing material. Assisting in developing first iteration of course (minimum viable product). Completing voice overs where necessary. We have lots of existing content to share, so the project wouldn't be starting from scratch. The bulk of the project would be course design and editing/refining rather than content creation. IDEAL ROLES & RESPONSIBILITIES: Market Researchers Content Creators Business Analysts Marketers

Digital Content Creation & SEO Optimization

I need your help to drive sales and customer feedback in this pivotal pre-holiday shopping period for our DTC startup in phase 2 of our launch. Your deliverables will be focused on social media advertising content creation and SEO advertising (strategy & execution). I have worked in retail & marketing my whole life - I will be thrilled to share my knowledge, and learn from you given how much advertising and technology continue to evolve. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated. If you like the idea of being part of something new in the AI, Art, and Retail space, are ready to tackle this challenge with us, then we'd love to hear from you.

Real Adulting 101 - Online Course

To develop an online course or resources for our members based on your skill set, education and passions. Some of our courses so far include Investing, Budgets, Real Estate, Sustainability, Home Organization, Therapy, Dealing with Rejection and several more. Depending on the length of the courses (how many lessons are included for the course), there may be time allotted for the development of a course. Courses are created in three steps: Course Curriculum (50% of time, approximately 44 hours), Developing Presentation Breakdown (5% of time, approximately 4 hours), Filming (35% of time, approximately 28 hours) and Wiggle Room/Meetings (10% of time, approximately 8 hours - Mentorship, questions, connecting with other team members for learning, etc.).

Partner Outreach & Partner Research

The main project is to support with our outreach process for broadening brand awareness and increasing sales/partnerships.

Graphic Design

To help create resources and assets in our branding to support our courses (interview sheets, workbooks, podcast covers, etc.).

Google Ads Campaigns 2023/2024 - Fund-Raising and Client Acquisition

Centre Solaris is a Canadian charity that runs different programs to cater to low-income families in Quebec. The organization is moving some of its programming and operational activities online. The project will be focused on one of the following campaign (s): 1) Promotion of the current online fund-raising raffle campaign The company has just launched an online raffle and needs a digital marketing person to help promote it using Google Ads campaigns; 2) General online fund-raising for the organization using Google Ads; 3) Online client acquisition campaigns using Google Ads. The campaigns will be focused on our summer camp programs, healthy and active living, and anti-bullying and self-defense programs. A participant with graphic designer skills is required for this project to develop visual assets for the Google Ads campaigns including graphics, short videos, and text copies. The graphics designer will be working in close collaboration with other participants in Google Ads campaigns. We are looking for students who have some Google Ads experience.

Social Media Marketing Project

The main goal of this project is to increase visibility for Brazily Fitness Inc. and to get more people interested in taking classes with them (either in person or online) or signing up to become instructors. This will involve several different steps for the students, including: - Creating content for Instagram, TikTok, Linkedin, and Facebook. - Developing a social media strategy to reach potential customers and instructors. - Analyzing the performance of the content and adjusting the strategy accordingly. - Researching other variables that can improve the visibility of the brand. - Testing the developed strategy and making improvements based on additional data.

Create Enticing Lead Magnet and Funnel for Brazily Dance Instructor Course

The main goal of this project is to create an enticing lead magnet and funnel to generate leads for Brazily Dance Instructor course. This will involve several different steps for the students, including: - Researching the Brazily Dance Instructor course and the target audience. - Developing a lead magnet that will be attractive to potential customers. - Creating a funnel to capture leads from the lead magnet. - Optimizing the lead magnet and funnel for maximum effectiveness. - Testing the lead magnet and funnel to ensure it is working properly.