Digital Marketing for Software Company

We are a small software company based in BC and we develop software and solution for Money Service Businesses. We have international clients and try to stay relevant within our space by marketing in digital channels. We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

CXR SaaS Cybersecurity Project

Clear View Systems Ltd. is seeking to enhance the security of its SaaS product, CXR Cloud, by conducting a comprehensive cybersecurity assessment. The project aims to identify potential vulnerabilities within the platform and ensure compliance with the latest cybersecurity standards. One or more cybersecurity student(s) will collaborate with the development team to focus on key areas such as data protection, secure access controls, and vulnerability assessments. The project will also involve evaluating the platform's adherence to industry regulations, including the Canada Privacy Act and GDPR. By applying their classroom knowledge, students will gain practical experience in real-world cybersecurity challenges, contributing to the enhancement of CXR Cloud's overall security posture.

Digital Marketing Plan for Clear View Systems Ltd.

We would like to improve our social media marketing strategy and get better results from our PPC ads. The Digital Marketing Strategy report should outline the campaign and digital strategy for the eCommerce organization, including the following: Company Background Executive Summary Purpose of website and context for brand Website audit and social media audit Website objectives and how to achieve them Target audience and persona Analytics Digital Marketing Measurement Model (DMMM) for website and social media Google Analytics implementation including goals, views and filters, and reports Google Tag Manager implementation Search Engine Optimization Complete an SEO audit Keyword research and justification On-page, off-page and technical SEO Campaign Campaign idea and brief Content Marketing Create a brand filter Develop a sample 1 month editorial calendar Create a blogging strategy Develop and email marketing strategy - recommend an A/B split test for email newsletter content and subject lines Create an abandoned cart recovery email template Create an influencer outreach strategy Social Media Audit current social media channels for growth and engagement Provide recommendations to optimize and grow each channel Assess the effectiveness of current social channels and provide recommendations on where to focus marketing efforts Suggest Hootsuite search terms and streams to connect new readers and monitor conversations Advertising Determine current cost per acquisition for users for each platform Develop social advertising campaign using relevant channels Develop Google AdWords campaign Create dynamic re-marketing campaigns using Google Display Recommend an A/B split test to optimize landing pages for conversions