We would like to improve our social media marketing strategy and get better results from our PPC ads.

The Digital Marketing Strategy report should outline the campaign and digital strategy for the eCommerce organization, including the following:

Company Background

• Executive Summary
• Purpose of website and context for brand
• Website audit and social media audit
• Website objectives and how to achieve them
• Target audience and persona

Analytics

• Digital Marketing Measurement Model (DMMM) for website and social media
• Google Analytics implementation including goals, views and filters, and reports
• Google Tag Manager implementation

Search Engine Optimization

• Complete an SEO audit
• Keyword research and justification
• On-page, off-page and technical SEO

Campaign

• Campaign idea and brief

Content Marketing

• Create a brand filter
• Develop a sample 1 month editorial calendar
• Create a blogging strategy
• Develop and email marketing strategy - recommend an A/B split test for email newsletter content and subject lines
• Create an abandoned cart recovery email template
• Create an influencer outreach strategy

Social Media

• Audit current social media channels for growth and engagement
• Provide recommendations to optimize and grow each channel
• Assess the effectiveness of current social channels and provide recommendations on where to focus marketing efforts
• Suggest Hootsuite search terms and streams to connect new readers and monitor conversations

Advertising

• Determine current cost per acquisition for users for each platform
• Develop social advertising campaign using relevant channels
• Develop Google AdWords campaign
• Create dynamic re-marketing campaigns using Google Display
• Recommend an A/B split test to optimize landing pages for conversions

No deliverables exist for this project.