Digital Marketing for Software Company

Open
Clear View Systems Ltd.
North Vancouver, British Columbia, Canada
Employer
(5)
4
Project
Academic experience
80 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy Social media marketing
Skills
marketing marketing strategies target market search engine optimization social media brochures
Details

We are a small software company based in BC and we develop software and solution for Money Service Businesses. We have international clients and try to stay relevant within our space by marketing in digital channels.


We would like to collaborate with students to review and post content promoting our company.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, products and services.
  • Reviewing marketing content in the form of posts, emails, brochures, etc.
  • Deploying content according to our social media calendar to increase website traffic.
  • Overseeing our channels and keeping them up-to-date.
  • Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
Deliverables

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Deployment of marketing content
  • Updates to our channels
  • Recommending SEO strategies

Final deliverables should include

  • Marketing materials.
  • Marketing checklist


Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
North Vancouver, British Columbia, Canada
2 - 10 employees
Technology
Representation
Small Business

At Clear View Systems Ltd. we develop foreign exchange software providing solutions for POS, position keeping, mark-to-market profit and loss, back office payment, settlement, and regulatory reporting. The segments of our target market include: standalone and multi-branch businesses, travel agencies, financial institutions, foreign exchange traders, wholesalers, and forex trading companies.