Digital Marketing for Software Company
Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
marketing marketing strategies target market search engine optimization social media brochuresWe are a small software company based in BC and we develop software and solution for Money Service Businesses. We have international clients and try to stay relevant within our space by marketing in digital channels.
We would like to collaborate with students to review and post content promoting our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Reviewing marketing content in the form of posts, emails, brochures, etc.
- Deploying content according to our social media calendar to increase website traffic.
- Overseeing our channels and keeping them up-to-date.
- Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Deployment of marketing content
- Updates to our channels
- Recommending SEO strategies
Final deliverables should include
- Marketing materials.
- Marketing checklist
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
At Clear View Systems Ltd. we develop foreign exchange software providing solutions for POS, position keeping, mark-to-market profit and loss, back office payment, settlement, and regulatory reporting. The segments of our target market include: standalone and multi-branch businesses, travel agencies, financial institutions, foreign exchange traders, wholesalers, and forex trading companies.