Competitive Analysis and Market Strategy Enhancement for SimplyFloss

SimplyFloss, a brand under Clear Water Dental Products Inc., seeks to strengthen its position in the dental care market by understanding its competitive landscape and identifying new opportunities for growth. The project involves conducting a thorough analysis of SimplyFloss's competitors to uncover strengths, weaknesses, and market trends. Additionally, the project aims to identify potential market gaps and opportunities that SimplyFloss can capitalize on. By engaging in user testing, the project will gather valuable insights into customer preferences and pain points, which will inform product development and marketing strategies. This project provides learners with the chance to apply their knowledge of market analysis, consumer behavior, and strategic planning in a real-world context.