Hi What I can offer is to design your corporate strategy based on Roger Martin's model and his book "Playing to Win". This would require you to spend 2 to 4 meetings with the students to answer their questions. What you will get: Winning Aspiration : Defining a clear aspiration helps align the entire organization towards a shared goal, ensuring everyone works toward the same desired outcome. Where to Play : Identifying specific markets and segments to focus on helps the business allocate resources efficiently and avoid spreading itself too thin. How to Win : Crafting a distinct strategy for success in the chosen markets enables the business to differentiate itself from competitors. Capabilities : Building the right capabilities ensures the company has the necessary tools, skills, and systems to support and execute its strategy effectively. Management Systems : Implementing robust management systems guarantees that strategy execution is tracked, refined, and continuously aligned with the company’s goals. If this resonates with you, please contact me amiralinour@yahoo.com asap. We must pick a client before this weekend. Amirali Nourbakhsh UCW

This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.

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