Domain Valuation based on Opportunity Cost Analysis for Global Brands

Parador Interactive Inc seeks to understand the financial impact on global brands (specifically manufacturing & hospitality) valued at $300M or more that do not own their corresponding .com domain names. The project involves conducting a comprehensive market analysis to identify the potential lost opportunity costs associated with this gap. Learners will explore how the absence of a .com domain can affect brand visibility, customer trust, email security and overall market presence. The goal is to provide insights into the economic implications for these brands and suggest strategies to connect with and educate these global companies and their shareholders on the true financial losses and damage to their global brand. This project will allow learners to apply their knowledge of market analysis, brand management, and digital marketing strategies to a real-world scenario in support of determining valuation of .com domain names. - Analyze the current and market landscape for global brands without .com domains. - Assess the potential financial impact and lost opportunities for current global brands with sales over $300,000,000USD - Explore consumer behavior and brand perception related to .com domain ownership vs. localized country domains such as .de (Germany) and .es (Spain) - explore actionable strategies, associated costs and length of time needed for global brands to enhance their digital presence vs acquisition cost of .com domain

Parador Interactive Rebranding Initiative

Parador Interactive Inc., a pioneering internet design agency based in Toronto since 1996, seeks to refresh its brand identity to reflect its rich history and forward-thinking approach. The project aims to modernize the company's logo, redesign its website to highlight its legacy as early adopters of Internet technology, and develop a comprehensive online strategy to enhance its digital presence. The goal is to create a cohesive brand image that resonates with both long-standing clients and new audiences, emphasizing Parador's expertise and innovation in the digital space. This project provides an opportunity for students to apply their skills in graphic design, web development, and digital marketing, ensuring a unified and impactful brand transformation.