Parador Interactive Inc., a pioneering internet design agency based in Toronto since 1996, seeks to refresh its brand identity to reflect its rich history and forward-thinking approach. The project aims to modernize the company's logo, redesign its website to highlight its legacy as early adopters of Internet technology, and develop a comprehensive online strategy to enhance its digital presence. The goal is to create a cohesive brand image that resonates with both long-standing clients and new audiences, emphasizing Parador's expertise and innovation in the digital space. This project provides an opportunity for students to apply their skills in graphic design, web development, and digital marketing, ensuring a unified and impactful brand transformation.

The deliverables for this project include a modernized logo that encapsulates Parador's legacy and future vision, a redesigned website that effectively communicates the company's history and expertise, and a strategic online marketing plan to strengthen Parador's digital brand presence. Students will present a comprehensive branding package, including visual assets and a detailed strategy document, ensuring all elements align with Parador's objectives.