Market Strategy and Go-to-Market Plan Development for Pixels to Players

Pixels to Players is on the brink of launching a new software prototype and seeks to establish a robust foundation for its market entry and growth strategy. The project aims to clearly define the company's strategic direction by identifying a competitive advantage and crafting a viable business model tailored to the gaming industry. Additionally, the project will focus on marketing strategies, including identifying effective market channels and designing comprehensive go-to-market plans. The ultimate goal is to enhance customer acquisition and retention, ensuring a successful product launch. This project provides an opportunity for learners to apply their knowledge of business strategy and marketing principles in a real-world context, focusing on the gaming sector. - Define and analyze potential new markets for the software. - Design a competitive advantage strategy tailored to the gaming industry. - Develop a viable business model that aligns with company goals. - Identify and evaluate effective market channels for product launch. - Create a comprehensive go-to-market plan focusing on customer acquisition and retention.

Software Developer - Game Playtesting Service

We are looking for a developer who will work with Pixels to Players to create a platform to collect player information during game testing. Our goal is to establish a centralized and scalable playtesting program for development teams to do by remote. This includes video recording and audio transcription, form submissions, scoring assessments and data-base management. This is a continuation of an Alpha version created earlier this year. This project will include working on the final features of a Game Video Test and a thorough UX/UI polish on the site. A technical document is available with additional information including links: to access the source code, to access the database and RESTful API documentation. Candidates should be familiar with Vue, Javascript, HTML and Firebase. Repository is Github.

Website Development // WordPress

Our company is nearing a public software release. We would like to create an effective website to begin the customer journey. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through the common site building tool, WordPress. This will involve several different steps for the students, including: Completing a competitive analysis to see how we can differentiate ourselves Conducting a needs analysis to determine user preferences. Building a website, with our assistance in providing the content. SEO optimization. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.

Software Developer - Game Playtesting Service

We are looking for a developer who will work with Pixels to Players to create a platform to collect player information during game testing. Our goal is to establish a centralized and scalable playtesting program for development teams to do by remote. This includes video recording and audio transcription, form submissions, scoring assessments and data-base management. This is a continuation of an Alpha version created earlier this year. A technical document is available with additional information including links: to access the source code, to access the database and RESTful API documentation. Candidates should be familiar with Vue, Javascript, HTML and Firebase. Repository is Github.