Advertising Strategy

We want students to help us build an advertising strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What channels should we utilize? What budget is appropriate for advertising? What messaging should we use?

Marketing Strategy

We want 1 student or team to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The primary project requirements include: Conduct market research: Investigate our competitive landscape; perform market segmentation to identify our ideal target market and identify key messaging for our services. Branding: Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Prospecting Strategy: evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. Develop and implement a Public Relations strategy. Develop and implement advertising and promotion campaigns.