SEO and Social Media Strategy - Level Up

Our team is looking for (1) marketing student or team, who can help us to, not only brainstorm but also execute a strategy to drive more traffic and improve our SEO positioning. The primary project requirements include: Develop and implement an SEO strategy: Provide content suggestions. Recommendations to increase search visibility. Increase inbound traffic. Optimize the customer journey through the website. Increase inbound leads. Strategic Social Media Marketing: Conduct an audit of our current social media presence and other current communication channels. Develop and implement strategies for improving our online presence and increasing engagement. Create a content calendar. Creating useable social media and blog posts.

Advertising Strategy

We want students to help us build an advertising strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What channels should we utilize? What budget is appropriate for advertising? What messaging should we use?

Marketing Strategy

We want 1 student or team to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The primary project requirements include: Conduct market research: Investigate our competitive landscape; perform market segmentation to identify our ideal target market and identify key messaging for our services. Branding: Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Prospecting Strategy: evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. Develop and implement a Public Relations strategy. Develop and implement advertising and promotion campaigns.