

- Portals
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Toronto, Ontario, Canada
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Toronto, Ontario, Canada
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Skills
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Latest feedback
Recent projects

Earth Studios Brand Identity Development
Earth Studios, a ceramics studio, seeks to establish a cohesive and compelling brand identity that resonates with its target audience. The project aims to create a comprehensive brand identity package that includes versatile brand signatures, print design materials, and social media graphics. The goal is to ensure that Earth Studios' brand is consistently represented across various platforms and media, enhancing its visibility and recognition. The project will involve designing logos in different lockups and variations, creating mock-ups for real-world applications, and developing print materials like posters and brochures. Additionally, the project will focus on crafting social media graphics tailored for platforms such as Instagram. Finally, a detailed brand guidelines document will be created to ensure consistent and appropriate usage of the brand elements.

Digital Marketing Content Creation
We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

AI-Driven Construction Tech Marketing Campaign
Plumbata Intelligent Business Solutions is seeking to enhance its market presence and brand awareness for its AI-driven construction tech platform. The project aims to create engaging marketing and promotional materials that effectively communicate the platform's unique value propositions. The goal is to grow Plumbata's social media presence and build awareness among potential clients and industry stakeholders. By leveraging classroom knowledge in marketing and digital media, learners will develop a comprehensive marketing strategy tailored to the construction tech industry. The project will focus on identifying key target audiences, crafting compelling messages, and utilizing various digital channels to reach and engage these audiences. Learners will have the opportunity to apply their skills in content creation, social media management, and digital marketing analytics.
Work experience
Digital Support Analyst
Century 21
Brampton, Ontario, Canada
July 2022 - August 2024
Supported a busy real estate team by managing digital marketing initiatives alongside technical operations in a high-volume office.
Utilized Canva to design branded graphics for social media and email marketing, ensuring a cohesive visual identity and increasing content shareability across platforms.
Managed and updated the business website consistently with new home listings, weekly blog posts, and informative videos. Developed scripts and edited videos with precision to boost online presence and keep engagement high.
Designed and scheduled engaging social media content (mix of educational posts, listings, and lifestyle content) across platforms like Instagram and Facebook, increasing overall follower and non-follower engagement.
Oversaw and maintained the company’s CRM system with 1,000+ client profiles, automating workflows to support targeted email marketing campaigns
Education
Bachelor's, Computer Engineering
University of Guelph
September 2023 - April 2028
Personal projects
Riipen Digital Marketing Project
February 2025 - April 2025
Collaborated with a team of 4 peers to design and execute a digital marketing campaign for a local trucking company aiming to boost brand awareness and online engagement.
Created and scheduled engaging digital content, tailoring visuals and messaging to resonate with the company’s niche target demographic in the logistics industry.
Analyzed campaign performance using key engagement metrics and generated insights that informed optimization strategies and were shared with the client.
Authored a comprehensive final report outlining strategy, execution, results, and recommendations, demonstrating strong analytical and communication skills.
Obstacle-Avoiding Rover Design and Documentation
January 2025 - April 2025
Led a team in building an obstacle-avoiding rover using a solar and hydraulic mechanical kit, with a key focus on documenting and promoting progress through digital channels.
Developed and managed branded social media accounts to track the project lifecycle, with goals of consistent posting, informative content, and visual engagement for both technical and general audiences.
Created and published regular content updates including build milestones, 3D modeling previews, and behind-the-scenes videos using tools like Canva and Capcut, increasing project visibility and audience interaction.
Achieved high evaluation scores for digital communication based on consistency, creativity, and technical clarity; content was highlighted in class presentations and shared by faculty on departmental channels.