Photography and Videography for Green Careers (V2)

The Green Career Centre’s mission is to prepare underrepresented youth for green careers. With a focus on supporting BIPOC, newcomers and women, the Green Career Centre works by and for these communities to bridge the gap between equitable, accessible and transparent social and environmental employment opportunities. With a climate justice lens and through ongoing consultations and focus groups, the Green Career Centre bridges the disconnect between these underserved communities and green careers in sustainability. We offer resources, events, and a strong network of support in order to integrate underserved communities into the green labour market in what is currently Canada.

Brand Identity and Social Listening Project

The main goal for the project is to help interns learn about the brand's identity and how it aligns with its customer segments, as well as to conduct social listening to understand the behaviors and language of the ideal client. This will support the development of a brand guide, personal brand shoot, or digital marketing strategy for Premium Events & Design. This will involve several different steps for the interns, including: - Learning about the brand's beliefs and ideologies and how they align with customer segments. - Understanding the language and desires of ideal clients and how the company offers valuable solutions. - Conducting social listening to learn familiar behaviors, language, and artifacts of the ideal client. - Practicing effective and cognitive empathy to understand how clients make meaning of their experiences and express their beliefs/ideologies. - Supporting the development of a brand guide, personal brand shoot, or digital marketing strategy.

Social Media Strategy Enhancement for 46th Ave

46th Ave is seeking to enhance its social media presence to better engage with its target audience and increase brand awareness. The goal of this project is to develop a comprehensive social media strategy that aligns with 46th Ave's brand values and marketing objectives. Learners will analyze current social media trends, evaluate 46th Ave's existing social media channels, and identify areas for improvement. The project will involve creating a content calendar, suggesting platform-specific strategies, and proposing metrics to measure success. This project provides an opportunity for learners to apply their knowledge of digital marketing and social media management in a real-world context.

Curated Content for Premium Events Marketing Campaign

Premium Events & Design is preparing to launch a new marketing campaign aimed at showcasing its innovative event planning services. The company seeks to engage potential clients through compelling and cohesive content that highlights its unique offerings. The project involves editing and curating existing content to ensure it aligns with the campaign's objectives and resonates with the target audience. Learners will apply their knowledge of marketing principles and content creation to refine and organize materials, ensuring consistency in tone, style, and messaging. The goal is to produce a polished set of marketing materials that effectively communicate the brand's value proposition and attract new clients. Tasks will include, sifting through existing content, selecting appropriate visuals, editing photos and video, and ensuring all materials meet the company's branding guidelines.