Website Traffic Enhancement Strategy for Shoo-Foo Eco Linens

Shoo-Foo Eco Linens, a company specializing in eco-friendly linen products, aims to significantly increase its website traffic and conversion rate within the next 90 days. The current challenge is to enhance the company's online visibility and attract more traffic volume to the website. This project will involve reviewing a recent comprehensive website audit, and developing & implementing strategies to drive more traffic, improve the user experience and ultimately improve significantly the KPIs performance of the site. The goal is to develop a data-driven approach to digital marketing and site performance and being able to achieve measurable improvements in website performance. Key tasks include: 1- Review a recent comprehensive audit of the website and analyze current website traffic and user behavior to identify the major technical and content-related issues of the site. 2- Research and propose a SEO digital strategy to improve the various KPIs. The ultimate goal is to increase significantly the Website Traffic Volume. This digital strategy may include: Create email marketing flows to engage and retain more website visitors Create and promoting engaging content to attract and retain website visitors. Develop social media content to drive traffic to the website. Evaluate and suggest improvements for user experience and interface design. 3- Develop a comprehensive website KPI analysis system that will enable constant and effective analysis of the status of website KPIs.