MacEwan University

Edmonton, Alberta, Canada

Is your business or organization going through a major change, particularly during the time of Covid-19? We’re looking for Organizational Change Industry projects. Our students are currently studying Organizational Development, with a specific focus on Change Management. The cohort consist of 3rd year bachelors students and 2nd year (senior) diploma students. Industry partners selected will be a “Live Case Study” for the course, which means many students will be working in teams on developing tools and resources to support the changes in each company/organization. In other words, lots of ideas and resources for your company!

MacEwan University

Edmonton, Alberta, Canada

Students examine the marketing of services in for-profit and non-profit businesses. Students apply service marketing theory to a variety of service-based businesses (e.g. professional services, hospitals, banks, etc.) Topics include customer relationship management, customer satisfaction, service quality, employees’ and customers’ role in service delivery, and the services marketing mix factors. Working in teams of 5-6 students, our 4th year Marketing students will apply their knowledge of service marketing to a real-life organization with a particular problem/challenge related to the marketing of their services.

MacEwan University

Edmonton, Alberta, Canada

Is your organization seeking some extra support to solve an ongoing B2B marketing challenge? If so, MacEwan University has 3rd and 4th year business students that are seeking opportunities to work for you in the form of a for-credit B2B Marketing project. Our students are understand all major concepts related to business-to-business (B2B) marketing and purchasing with a special focus on business relationships and networks. Students know the similarities and differences between marketing to consumers and marketing to businesses, and can apply organizational marketing theory and practice while recognizing the implications of the electronic and global arena for organizational markets.

MacEwan University

Edmonton, Alberta, Canada

Are you looking for support with the marketing needs for your business or non-profit? We may be able to assist! Overview Fourth year students understand how to integrate and manage market information in complex and dynamic environments. Taking advantage of the latest marketing research results, students will address your marketing challenges and develop marketing strategies for evolving conditions. Students are trained to ensure their work on a specific marketing case will integrate into the overall marketing strategy of your organization. How this works Teams of 4-5 students will be provided with your marketing challenges. The teams will meet with your organization to determine a mutual “best-fit” for a project. Time-commitment of your organization will be variable and mutually determined by the student team and your representative.