MKTG-9 Social Media Marketing (Level Up)

Objective To develop and implement a structured program to promote the company on multiple social media platforms to generate follower engagement, improved SEO, and ultimately organic traffic to our websites. To monitor engagement and use first and third party data to maximize post reach, on-site traffic, additional marketing opportunities, and conversions. To monitor and manage interactions on the company's review platforms.

MKTG-11 Customer Service (Level Up) 2

Objective To monitor communications from customers regarding products and orders submitted by phone, email or social media Solve customer issues Create phone orders and manage processing of orders Gain experience in a real world environment of order processing and communications for an ecommerce business operating in Canada and the US

Digital Content Writing with AI +SEO 2023

We would like students to help us with creating digital marketing content in the form of blog articles. Raw content will be written using an AI content writing tool and optimized partially within that tool's functionality and also further optimized using an SEO-specific optimization tool. . The articles and other content will be based on topics and keywords for inclusion that will be provided. These will cover a broad range of subjects related to our niche of RVing, camping and boating. They could be related either to the parts we sell or to the recreational/outdoor lifestyle and related activities. We will ensure the student has a clear understanding of what these elements are for our organization. This project offers students the ability to learn cutting edge AI as it relates to content marketing and also provides a learning experience with respect to search engine optimization best practices.