Social Media for Scanning / Digitization Services

Establish and optimize RSRS Scanning Services' presence on social media platforms , including TikTok, Instagram, Facebook, and LinkedIn, ensuring consistent branding and messaging across all accounts. Develop and schedule engaging reels, slides, and other multimedia content that highlights the benefits of document scanning services, targeting businesses, healthcare providers, and other key industries. Use provided documents, industry insights, and research to craft compelling, results-driven social media posts , ensuring alignment with RSRS’s business objectives. Incorporate clear and persuasive calls to action (CTAs) in all social media posts , encouraging engagement, inquiries, and potential client conversions. Apply benefits-driven value propositions to demonstrate the efficiency, security, and cost-effectiveness of RSRS’s document scanning solutions. Utilize AI tools such as ChatGPT to brainstorm creative content ideas , refine messaging, and generate potential article topics for social media posts. Analyze and monitor engagement metrics , making recommendations to improve the effectiveness of posts and optimize content strategy based on data-driven insights. Coordinate with the RSRS President for content approvals prior to posting , ensuring alignment with brand messaging and compliance with company standards. Stay updated on industry trends and competitor strategies , identifying opportunities to enhance RSRS’s social media presence and increase visibility.

Market Expansion Research / M&A Preparedness

RSRS is a 25 year old company in a niche market. We store, scan and manage mostly health records and have derived much of our revenue from release-of-information services (ie. providing copies of stored medical records to authorized requestors, for a fee). The issue is that it is not a business with recurring income. We also provide general scanning and storage (paper and data) services, although much of the paper storage is contracted out with a small margin left for us and with ongoing storage commitments that require future capital commitments. We need to find new markets and/or new revenue opportunities. We need to have recurring and growing revenues. Currently our business is labour-intensive - disproportionally so as compared with our revenues, due to the fact that scanning medical records is a labour-saddling task, with little room for automation. The opportunities that we can see are: - expanding our scanning services to new and larger markets - buying a building and doing our own storage - finding recurring revenue opportunities emanating from the patients who get their records through us. This one is of interest. Health data is valuable today as is communication with consumers who have known health issues. While respecting privacy guidelines, how might this be leveraged further? We have some thoughts about this that we'd like to have vetted. To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? Where is the best bang for the buck? What legal protocol will need to be considered? We would like this to be partnered with some primary data collection; surveys and research into our present and future consumer to gather insights into buying behaviours and expansion expectations. We need some seasoned thinking here.

Workflow and Process Optimization and Documentation

RSRS is one of Canada's largest and most trusted health and general records repositories and service providers. For over 24 years, we have served the health and general business sector with document and information management solutions. Over the past 24 years of continuous growth, a number of our undocumented processes have been challenged to deliver more, deliver faster and without error. Exceptions and limitations have posed challenges for our staff to keep up and deliver to the same expected standard. Our ability to document and chart workflows means that we can maintain and foster further growth, train new personnel to perform their tasks with efficiency and consistency. We need help. The task at hand is to: 1) Understand how we currently perform our duties. 2) Understand where and how errors occur. 2) Recommend where and how we can improve 3) Document the improved and vetted process. Ultimately, we would be looking to automate a number of these processes, but their documentation is a definite first step. Scaling our business depends on your help. We expect students will need to do the following: Work closely with the business to identify and analyze core business processes and workflows Research best practices in the industry Interview high-performing RSRS personnel and derive information and insights Define and document systems & processes, including tested improvements. Development of clear and detailed process maps and business requirements Identifying possible issues and risks

Online Presence Overhaul

We need to refresh and update our website and digital strategy to better reflect our leadership position in the industry. Our business is both b2b and b2c, which we likely should be dividing up much more strategically. Our UI and UX must both be addressed. To accomplish this, we believe you could focus on: A thorough understanding of our specialty markets The key messaging and information our customers are looking for A website redesign that establishes and confirms authority, leadership in thought and the confidence to need no competitive comparison SEO reinforcement Calls to action in a market that is very time-sensitive and often a once in a lifetime decision. Ultimately, we want to have a fresh brand look that reflects our commitment to a flawless guest experience and attracts our target customer.