Social Media Marketing

Our project is open to individual students or groups. Our e-commerce ecosystem connects consumers with their local producers and suppliers of fresh food and other artisanal products. We work with entrepreneurs and small businesses to help get their unique, high quality products more known by consumers. Our vision is to make fresh, unique and wholesome local products more available and accessible. We would like to work with students in helping us support our businesses to succeed. The particular challenge we are facing is how to effectively communicate our brand and platform to a wide range of consumers and businesses. Some questions that could be answered in helping us face this challenge include: Does our digital marketing strategy communicate our brand effectively? What can be improved in our outreach and marketing process to attract the types of business we’re looking for? What can be improved in our on-boarding and support processes to retain businesses and ensure their success? What can be improved in our sales funnel to improve conversion and increases purchases through the platform? What are some additional up-sell opportunities to increase revenue streams for our business? Some tasks that could help us face this challenge include: Analyzing sales and communications strategies and providing recommendations Experiencing our current business development process and making recommendations for improvements Creating a data visualization of our sales funnel Managing customer relations and making recommendations for improvements Creating marketing campaigns Creating a customer relations process that makes it easier to support existing customers Discovering and innovating new revenue streams that fit within our existing business We are looking for students who can provide: Attention to our real-world challenges Practical solutions to address our challenges Regular connections with our team members

Shopper Research

Our project is open to individual students or groups. Our e-commerce ecosystem connects consumers with their local producers and suppliers of fresh food and other artisanal products. We work with entrepreneurs and small businesses to help get their unique, high quality products more known by consumers. Our vision is to make fresh, unique and wholesome local products more available and accessible. We would like to work with students in helping us support our businesses to succeed. The particular challenge we are facing is how to effectively engage with new customers, and once engaged how we can best communicate our brand and offering to them. Some questions that could be answered in helping us face this challenge include: How do new customers discover us? What messaging works most effectively when reaching out to new customers? Does our digital marketing strategy communicate our brand effectively? What can be improved in our outreach and marketing process to attract the types of businesses and shoppers we’re looking for? What can be improved in our on-boarding and support processes to retain businesses and ensure their success? What can be improved in our sales funnel to improve conversion and increase purchases through the platform? What are some additional up-sell opportunities to increase revenue streams for our business? Some tasks that could help us face this challenge include: Analyze our social media and website and provide insights on improvements Analyzing sales and communications strategies and providing recommendations Experiencing our current business development process and making recommendations for improvements Creating a data visualization of our sales funnel Managing customer relations and making recommendations for improvements Creating a customer relations process that makes it easier to discover and support customers Discovering and innovating new revenue streams that fit within our existing business We are looking for students who can provide: Attention to our real-world challenges Practical solutions to address our challenges Regular connections with our team members to understand and adapt to the effects of implemented solutions

Client Success Management

Our project is open to individual students or groups. Positions available: 4 individuals Our e-commerce ecosystem connects consumers with their local producers and suppliers of fresh food and other artisanal products. We work with entrepreneurs and small businesses to help get their unique, high quality products more known by consumers. Our vision is to make fresh, unique and wholesome local products more available and accessible. We would like to work with students in helping us support our businesses to succeed. We are looking for students who can: Help our businesses (vendors and markets) to succeed and grow Onboard new businesses onto our platform and help them get set up Support existing businesses on our platform by receiving feedback and providing assistance - being the liaison between our clients and our product development team Come up with new and creative ways to help our businesses serve their customers better and grow their business You may be a good fit if you: Enjoy interacting with people and building relationships Get excited by the idea of helping people Value community and supporting local Able to figure things out and learn independently Care about health, wellness and the environment What you will get: Experience working with a real-life product/startup References for other engagements you decide to take on Equity options as bonus This project is expected to be completed within an 80 hour work period.

Communication

Our project is open to individual students or groups. Our e-commerce ecosystem connects consumers with their local producers and suppliers of fresh food and other artisanal products. We work with entrepreneurs and small businesses to help get their unique, high quality products more known by consumers. Our vision is to make fresh, unique and wholesome local products more available and accessible. We would like to work with students in helping us support our businesses to succeed. We face a multitude of challenges around effective communication. These are some of the following areas where improved communication can have a big impact on our business: Effectively communicating our brand to consumers and businesses through digital marketing and outreach Building a community of followers with properly communicated newsletters and community outreach Building stronger and more effective partnerships with improved communication in proposals Improving communication during on-boarding and support processes to retain businesses and ensure their success Effectively communicating bad news so that the audience remains engaged with the platform General communication across the web platform Internal team communication of business and product vision, strategy, roadmap, and day to day priorities Some tasks that could help us face these challenges include: Creating a "Welcome" newsletter & strategy around future newsletters Creating communications for partnership proposals Improving onboarding messaging Improving messaging when there is bad news (no search results, orders cancelled, etc) Creating messaging for how to start and end live chat support Improving messaging across the web platform We are looking for students who can provide: Attention to our real-world challenges Practical solutions to address our challenges Regular connections with our team members