Website Optimization Project for Peqish Food Company

The main goal for the project is to improve the Peqish Food Company website by focusing on increasing the time spent on the site, improving clickthrough rates, and increasing form sign-ups. This will involve several different steps for the learners, including: Analyzing the current website traffic and user behavior data. Identifying areas of the website that need improvement in terms of user engagement. Developing strategies to increase time spent on the site, clickthrough rates, and form sign-ups. Implementing the strategies and monitoring their impact on website metrics. Testing and optimizing the website for improved user engagement.

Leveraging Technology to Build an Automated Lead Generation System

Project Description Welcome to Peqish! We are thrilled to present an exciting opportunity for talented students to contribute to our innovative project, Leveraging Technology to Build an Automated Lead Generation System. Main Goal : The primary objective of this project is to create an automated workflow and test different outreach conversion strategies to drive specific individuals from the dietary supplement market to enter our sales lead funnel. We want students to not only understand the significance of their contributions but also feel confident that the project is manageable within a realistic timeframe of 60 hours, for up to 8 weeks.

SEO Optimization for Peqish Food Company

The main goal for the project is to leverage technology to improve the online visibility and search engine ranking of Peqish Food Company. This will involve identifying SEO keywords, writing SEO optimized articles, posting articles on the website, developing SEO content for product listings, and identifying key sites for backlinks.

Prospecting of Food Brands for Healthy Food Certification Program

Nutritious food can support our well being. Many foods products are ultraprocessed and unhealthy. Through our certification program, we endeavour to score the healthiness index of food and to help consumers make more informed choices of the foods they purchase for them and their families. Our mission is to lead a transformative, disruptive movement that inspires consumers to get back to eat truly healthy foods. More details on our websites: peqish.com & projecthealthyhuman.ca To expand engagement and interest with our certification program, we need assistance with qualifying companies for Peqish's certification program. The students will learn how to create metrics to qualify and short list food brands. They will develop an outreach process for the short listed food brands and will have an opportunity to work with our team to create resources to drive engagement and interest. We would like to equip our BD team with a short list of possible brands that are interested in being certified.