Marketing Plan for fitness and wellness travel/virtual platform

Create a full marketing plan for Quanta Retreats (a division of Quanta SG). Quanta Retreats curates fitness and wellness programs with world class instructors. These retreats take place in community of like mined individuals focused on health, well-being and experiential travel. Retreats occur at 4/5 star luxury resorts. Our marketing plan's intention is to position Quanta Retreats uniquely in the industry and against the competition. MARKETING PLAN COMPONENTS Executive Summary Situation Analysis Target Market Marketing Objectives Marketing Strategies and Programs (all traditional channels not just digital/social media strategy) Performance & Implementation

Digital Marketing Strategy for Fitness & Wellness Travel / virtual platform

We want students to help us develop a digital marketing strategy to grow and engage our target market. We'd like to maximize different channels according to a timeline strategy and what will work best for us. We also are looking for The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What content and messaging should we use?

Market Research for fitness & wellness travel industry

We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Target market research Industry size and market potential Competitive landscape Strategic positioning of our brand

SEO and Social Media Strategy for Fitness & Wellness Travel/virtual platform

We are looking for a team of marketing wizards who can help us drive traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites We’re excited to work with students who can help us not only brainstorm, but also provide an execution strategy to achieve: key objectives and goals for this project: Being the top-ranked result for the keywords 'Fitness & Wellness Luxury Retreats' , Call to Action - drive people to the website to register for a retreat Have people subscribe to our platform , in order to build a database of potential customers This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.