As a Social Media manager at the Delton Glebe Counselling Centre, I effectively boosted the digital presence and engagement on platforms like Facebook, Twitter, Instagram, Threads, and TikTok. I crafted and executed content strategies that grew the audience and engagement, utilizing analytics to drive the social media efforts. This role sharpened my skills in content creation, digital communication, and social media analytics, making a significant impact on the Centre's online outreach.

During my time as a Graphic Designer Assistant at Communitech, I designed digital assets for events, social media, and the company website. I collaborated with the marketing team to create visual campaigns that aligned with branding guidelines, resulting in a 15% increase in online engagement. I also gained hands-on experience with design tools like Adobe Photoshop and Illustrator, enhancing my creative and technical design abilities.

As part of a creative project, I designed and managed an Instagram page for a jewelry store, focusing on showcasing elegant and timeless pieces. I curated visually appealing content, including product photography, reels, and user engagement posts, to highlight the brand’s unique craftsmanship. Through strategic use of hashtags, influencer collaborations, and engaging captions, I successfully increased follower growth and engagement rates. This project allowed me to develop skills in social media strategy, content creation, and audience targeting for a luxury brand.