EWP - Boosting Social Media Presence

Project Objective: The goal of this project is to develop and execute a social media advertising strategy that increases awareness, engagement, and membership for Edmonton Whitewater Paddlers (EWP). By the end of the project, students will have created compelling content, optimized social media campaigns, and analyzed results to enhance EWP’s digital footprint across platforms like Facebook and Instagram.

World Therapeutic Horticulture Day 2025 Marketing Assistance

Root in Nature Inc. is seeking assistance in planning and executing a marketing strategy for World Therapeutic Horticulture Day 2025. This project aims to increase awareness and participation in the event, highlighting the benefits of therapeutic horticulture. The learners will apply their classroom knowledge of marketing principles to develop a cohesive plan that includes digital and traditional marketing channels. The project will involve researching target audiences, crafting engaging content, and identifying key partnerships to enhance the event's reach. The goal is to create a buzz around the event and encourage community involvement, ultimately promoting the therapeutic benefits of horticulture to a wider audience.