Advertising Strategy

We want students to help us build an advertising strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What channels should we utilize? What budget is appropriate for advertising? What messaging should we use?

Sales & Lead Generation

We would like students to help us build out and create our sales funnel. To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in identifying new prospects, identifying key contacts, and a plan for reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market Podcasting, and then suggestions to help us implement this plan to increase our lead generation and build our sales funnel. The project may include, but is not limited to: Identifying new potential accounts that align with our current customer base. Compiling relevant market information. Building a customizable outreach script. Creating a simple tracking framework, including metrics, for measuring outreach success. Recommend a strategy for what's needed to build our sales funnel for acquiring Podcast Shows in need of help with Podcast Production Services as well as Podcast Brand Management Services