Business strategy, positioning and messaging
Brainstorm ways to differentiate our programs from other fitness programs, market research on competitors, brand positioning and messaging.
Improve SEO for Brazily Fitness Inc.
The main goal for this project is to improve the visibility of Brazily Fitness Inc.'s brand and to help get more people interested in taking classes with them (either in person or online) or signing up to become instructors (which is the main goal). This will involve several different steps for the students, including: - Analyzing Brazily Fitness Inc.'s website and current SEO strategy. - Researching and understanding the current SEO landscape and trends. - Developing a comprehensive SEO strategy to improve Brazily Fitness Inc.'s visibility. - Optimizing Brazily Fitness Inc.'s website for SEO. - Implementing the SEO strategy and tracking the results.
Pitch National and International Media Outlets for Brazily Fitness
The main goal for this project is to increase visibility for Brazily Fitness and get more people interested in taking classes with them (either in person or online) or signing up to become instructors. This will involve several different steps for the students, including: - Researching and identifying potential media outlets to target. - Crafting compelling pitches to send to the media outlets. - Creating content for media outlets, such as press releases, blog posts, and other materials. - Tracking and monitoring the success of the pitches.
Improve Copywriting for Brazily Fitness
The main goal of this project is to improve the copywriting on the website and sales page for Brazily Fitness using powerful sales psychology and compelling brand messaging. This will involve several different steps for the students, including: - Researching Brazily Fitness and understanding their mission, goals, and products. - Analyzing the existing website and sales page copywriting to identify areas for improvement. - Developing compelling copywriting that incorporates powerful sales psychology and brand messaging. - Testing the new copywriting and making improvements based on feedback.
Brazily Dance Video Editing for Mobile App
Brazily Fitness Inc. is launching a new mobile app designed to bring the vibrant energy of Brazily Dance to users' fingertips. The company has a collection of raw dance video footage that needs to be edited into polished, engaging content suitable for the app. The goal of this project is to create a series of high-quality dance videos that are visually appealing and aligned with the app's branding. This will involve tasks such as cutting and splicing footage, adding transitions, incorporating music, and possibly adding text overlays or effects. The project provides an excellent opportunity for learners to apply their video editing skills and knowledge of multimedia production in a real-world context.