Our company requires some assistance in assessing our customer landscape outside of our current market. We want to learn more about customers’ expectations and behaviors in suggested new regions. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision.

To consider: Which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons of expanding our operations? What are our best options for warehouse and fulfillment standpoint to operate from Canada. What potential competitors exist in new locations (whether B2C or B2B)? What are the potential go-to-market strategies and tactics to make this possible? What legal and tax protocols need to be considered?

Our specific need is an outline of our industry’s expansion opportunities through a go-to-market analysis. This report should include an optimal go-to-market recommendation list.

We would like this to be partnered with some primary data collection; surveys and research into our present and future consumers to gather insights into buying behaviors and expansion expectations. These should supplement the go-to-market recommendations.

1. Market Analysis:

2. Customer Analysis

2. Logistics Analysis - We are mainly an e-commerce business selling B2C, however, are open to B2B strategies. We currently use a third-party logistics company to warehouse and fulfill our orders. What are the best options within Australia for third-party logistics companies or any other recommendations for warehousing and fulfillment?

3. What are the legal and tax protocols for a Canadian company conducting business in Australia?

Students will connect directly with the employer for mentorship and supervision throughout the project. Can receive mentorship for any other areas of business they have questions about, as the employer has had over a decade of experience in top-tiered CPG companies.