Virtual Internship: Social Media Manager
Project scope
Categories
Operations Marketing strategy MediaSkills
content creation google hangouts brand strategy graphic design communication content development blog posts marketing pinterest email marketingTotum Women is able to offer a Virtual Internship opportunity for 1 Marketing student.
Social Media Manager responsible for our Instagram, Facebook, Pinterest, LinkedIn, and Email marketing channels. This is a crucial role with incredible opportunity to be directly connected to our community, and working closely with our Founder & Creative Director.
Responsible for:
Content Planning
- Responsible for the Content Calendar (macro and detail) and inputting the 1st draft of content. Detail Due Wednesday EOD for the following week, macro due Wednesday EOD for the following 2 weeks. Considering for:
- Regular postings of our products and service offering
- Larger brand strategies like what’s our highest current priority
- Key holidays
- Contests
- Takeovers
- Cultural conversations
- CTA’s
- Partners
Content Creation
- Responsible for creating the 1st draft of instagram/facebook, and Linkedin content (caption and images/graphics with the exception of key initiatives)
- Responsible for instagram/facebook stories, and weekly Pinterest graphics, hashtags, and descriptions
- Responsible for creating weekly emails
- Responsible for creating graphics for contests, giveaways, and partner requests
Social Media Management
- Post daily to Instagram/Facebook feed and stories
- Post weekly to Linkedin Business Page
- Post 3x/week to Pinterest
- Send weekly emails
- Linktree Management
- Assist with reporting and analytics, and responding to what’s working/what can be improved
- Assist with twice monthly takeovers - sending guidelines, creating content and sending sign-on credentials to takeover hosts
- Develop hashtag lists that perform for target audience
- Develop lists of supportive communities and brands and tag in posts as appropriate
- DM new followers (and engage with them) with a personalised welcome message with a product discount code
- Community engagement: spend 30 minutes per day engaging with the community to organically grow our audience on Instagram, Facebook, and Pinterest by following/unfollowing relevant accounts, hashtags, relevant topics and content
Other duties the student may complete could include:
- Content development, including social posts, blog posts, LinkedIn articles, and website copy.
SKILLS REQUIRED
- Minimal experience with graphic design and creating branded content an asset
- Understanding of metrics and SEO
- Copywriting ability considered a huge asset
CHARACTERISTICS & ATTRIBUTES
- Must have strong organisational and time management skills
- Self motivated, independent working style (especially for Virtual Internship)
- Creative thinker
- Open to using new communication tools (WhatsApp)
We will plan to communicate with our virtual intern using these communication tools: Zoom, email, google hangouts & WhatsApp
Student's primary contact: Tabitha Vallierie, Brand Strategist
Secondary contact: Erin Erenberg, Founder
About the company
Totum Women provides products, online resources, events and advocacy for modern mothers. Totum, which means "whole" in Latin, helps modern moms pursue wholeness in mind, body, relationships and ambition with a community focus and warm approach that ensures mothers feel like they’re in it together. Totum began when the founder, Erin Erenberg realized that resources abound for pregnancy and for children, but women experiencing the massive transformation of motherhood are largely on their own.
Among other products, services and courses in the works, Totum is most known for their Mother's Support Cookie, a lactation cookie featured in Goop, and the “We Belong Together” nursing tee supporting National Domestic Workers’ Alliance that’s a favorite amongst women like Kate Hudson, Minka Kelly and Sarah Michelle Gellar. Totum has partnered with brands like Happiest Baby, Lunya, ThirdLove and Hatch to reach mothers across the country with the message of truth and support in motherhood.