Integrated Marketing Communications
Timeline
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August 30, 2021Experience start
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August 31, 2021Project Scope Meeting
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October 19, 2021Midterm Semester Status Update
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November 27, 2021Pitch presentation
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December 2, 2021Experience end
Timeline
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August 30, 2021Experience start
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August 31, 2021Project Scope Meeting
Client will participate in a student Q&A session
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October 19, 2021Midterm Semester Status Update
Write a summary of work you have completed so far in your project.
-
November 27, 2021Pitch presentation
Client attends class to view the students' pitches
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December 2, 2021Experience end
Experience scope
Categories
Marketing strategySkills
marketing strategies advertising campaigns microsoft powerpoint promotional strategies sales promotion integrated marketing communications public relationsThis course provides students with a detailed examination of the development, execution, and assessment of advertising campaigns. It is designed to offer insights into the process as well as offer an extended opportunity to integrate and apply the principles acquired.
Students will examine advertising and other tools of promotion as well as provide an overview of the fundamentals of the promotion aspect of marketing strategy. Students will exhibit promotional strategy using various promotion tools including Advertising, Publicity, Social Media and Sales Promotion.
Learners
Students will create a powerpoint presentation with speaker notes and a written report.
Project timeline
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August 30, 2021Experience start
-
August 31, 2021Project Scope Meeting
-
October 19, 2021Midterm Semester Status Update
-
November 27, 2021Pitch presentation
-
December 2, 2021Experience end
Timeline
-
August 30, 2021Experience start
-
August 31, 2021Project Scope Meeting
Client will participate in a student Q&A session
-
October 19, 2021Midterm Semester Status Update
Write a summary of work you have completed so far in your project.
-
November 27, 2021Pitch presentation
Client attends class to view the students' pitches
-
December 2, 2021Experience end
Project Examples
Requirements
Students will research and design an advertising campaign for a company partner. The campaign will involve:
- Initial research (a target market profile, product features/benefits analysis, competitive analysis, and SWOT analysis);
- A timeline;
- A creative brief;
- A strategic plan and;
- A budget.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
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August 30, 2021Experience start
-
August 31, 2021Project Scope Meeting
-
October 19, 2021Midterm Semester Status Update
-
November 27, 2021Pitch presentation
-
December 2, 2021Experience end
Timeline
-
August 30, 2021Experience start
-
August 31, 2021Project Scope Meeting
Client will participate in a student Q&A session
-
October 19, 2021Midterm Semester Status Update
Write a summary of work you have completed so far in your project.
-
November 27, 2021Pitch presentation
Client attends class to view the students' pitches
-
December 2, 2021Experience end