Modest Fashion Digital Content Creation

MODASTY advertises thousands of modest fashion items online. We hope to create engaging, high-quality digital content that enhances MODASTY’s brand presence, promotes modest fashion, and drives audience engagement across social media and digital platforms. We would like students to help us create content that is aligned with our vision, mission, and sector. Tasks & Activities: 1. Content Planning & Strategy Research modest fashion trends, influencers, and industry news. Develop a weekly content calendar aligned with MODASTY’s brand identity. Brainstorm creative ideas for social media posts, blog articles, and video content. 2. Content Creation & Design Design visually appealing graphics, carousels, and infographics using Canva or Adobe tools. Create short-form videos (Reels, TikToks, YouTube Shorts) showcasing styling tips, brand highlights, and behind-the-scenes content. Write compelling captions, blog posts, and social media copy optimized for engagement. 3. Social Media Management & Engagement Schedule and post daily content on Instagram, TikTok, Facebook, LinkedIn, and Pinterest. Engage with the community by responding to comments, messages, and mentions. Track and analyze post-performance using analytics tools (Meta Insights, TikTok Analytics, etc.). 4. Collaboration & Brand Partnerships Coordinate with brands on MODASTY’s marketplace for promotional campaigns. Identify and engage with modest fashion influencers for potential collaborations. Assist in organizing digital events, such as Instagram Lives or styling workshops. 5. Trend Analysis & Performance Optimization Stay updated on emerging social media trends, hashtags, and challenges. Optimize content based on analytics insights to improve reach and engagement. Conduct A/B testing on different content formats to determine what resonates best with the audience.

Loyalty Program

Our company advertises thousands of products online. We want to increase customer engagement through loyalty programs. We would like to collaborate with students to develop new loyalty programs. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Identifying customer actions to be rewarded and types of rewards. Recommending ways to market the program and enroll more customers. Identifying possible partnerships for more attractive offers. Bonus steps in the process would also include: Recommending ways to gamify our loyalty programs.

MODASTY Website Usability Feedback Analysis

MODASTY, a leader in modest fashion, is seeking to enhance the user experience on its website. The project aims to gather and analyze user feedback to identify areas of improvement in website usability. By understanding user interactions and pain points, MODASTY can optimize its website to better serve its customers. The project involves designing a user feedback survey, collecting responses, and summarizing the findings. The goal is to provide actionable insights that can guide future website enhancements. This project will allow learners to apply their knowledge of user experience design and data analysis, focusing on improving digital interfaces in the fashion industry. - Design and distribute a user feedback survey targeting MODASTY's website users. - Collect and organize feedback data for analysis. - Summarize key findings and identify usability issues. - Provide recommendations for website improvements based on user feedback.