Redesigning a Human Resources Performance Evaluation

As our organization grows, it is important to stay up to date with the industry’s evolving human resources practices to manage our employees effectively. In this project, students will design a preliminary model of a new performance evaluation system that emphasizes our company goals, and draws a focus to our main challenges that staff are facing. Tasks include: Speaking to current employees and management to determine the needs and challenges of our organization for a performance management system. Researching performance management options that may suit the needs of our team, focusing on measurability and reliability. Establishing a rollout plan that outlines how our organization will transition to using a new performance management system. Using a weighted decision matrix to decide on a method based on factors such as efficiency, user-friendliness, measurability, reliability, and cost- effectiveness.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Website Development

SMS Logistic Inc., founded in 2011, is a fully operational interstate freight carrier based in Caledon, Ontario. 🚛 SMS Logistic Inc. is Looking for Web Development! 🌐 Our company has been proudly serving customers for over a decade, ensuring reliable and efficient freight solutions. However, our current website needs an update to better serve our clients and partners. We are excited to launch a brand-new platform that enhances user experience and makes important information easily accessible. This project will involve several key steps, including: ✅ Identifying and researching essential web pages to improve navigation and accessibility. ✅ Creating new pages with information about our company, services, and career opportunities. Key Sections to include on the Website: 🚀 About Us – Learn more about our journey, mission, and values. 🚀 Who We Are – Discover what sets us apart in the logistics industry. 🚀 Coverage Areas – Explore the regions we serve across North America. 🚀 Industries We Support – See how we cater to diverse industries with our reliable freight solutions. 🚀 Contact Information – Easily reach our team for inquiries or support. 🚀 Careers – Join our team and explore exciting job opportunities in the logistics sector. 🚀 Get a Quote – Quickly request a freight quote tailored to your needs.

Talent Acquisition

SMS Logistic Inc. is seeking to improve its recruitment process by actively identifying and attracting high-quality candidates. This project will focus on helping the company hire new employees while also enhancing HR efficiency . Students will gain hands-on experience in talent acquisition by assisting with real-world hiring efforts. Actively Source and Recruit Candidates Identify job boards, career fairs, and outreach strategies to attract potential hires. Develop compelling job postings and recruitment messaging. Conduct initial screening or outreach to potential candidates. Improve the Hiring Process Document current hiring procedures and identify bottlenecks. Recommend strategies to reduce hiring time and improve efficiency. Suggest tools (e.g., applicant tracking systems, automation) to streamline recruitment. Enhance Candidate Engagement & Employer Branding Develop materials to showcase SMS Logistic Inc. as an attractive employer. Propose strategies for maintaining candidate interest throughout the hiring process.