


YYC Beeswax
Calgary, Alberta, Canada
Liu Meng
Learner
April 13, 2025
Project feedback
Working with Lisa has been an absolute pleasure. She joined every meeting with enthusiasm, answered all of our questions with clarity, and even welcomed one of our team members to visit the company in person. Lisa generously shared her product samples and the inspiring story behind her brand, giving us valuable insights for our project.
This was more than just a case study ; it was a real partnership. Our team at Bee Smart Consulting is proud to have supported Lisa and the transformation of her brand into Abelo Naturals. This rebrand represents more than a new logo or name , it’s a return to the roots of what makes her business special: nature, handmade care, and heartfelt passion.
Our strategy aims to help Lisa reduce stress, focus on what she loves, and grow her business with confidence.
We truly believe Abelo Naturals is not just going to survive, it’s going to thrive. Thank you, Lisa, for your openness and collaboration!

Strategic Business Solutions Capstone
University of Alberta

B2B Strategy ENTR 4433 Business Plan Development
YYC Beeswax
Shane D'Arcy
Learner
April 9, 2025
Project feedback
My team had the pleasure of working with Lisa Graham, the amazing owner of YYC Beeswax, and I can’t say enough good things about the experience! Lisa was incredibly professional, kind, and easy to work with from start to finish. She had an answer for every question we had, which made the whole process smooth and stress-free. Her passion for her business truly shines through in everything she does, and it made the collaboration both fun and inspiring. She brought so much creativity and insight to the table, and her positive energy made the entire process feel seamless. If you ever get the chance to work with her take it. Lisa is awesome!

Mount Royal University - Business Consulting (January 2025)
TalentED YYC

B2B Strategy ENTR 4433 Business Plan Development
YYC Beeswax

Hussein Chaitani
Assistant Professor
April 8, 2025
Project feedback
Thank you for supporting our student teams for Strategic Management this past semester. I hope you found the report and associated ppt, insightful and useful!

Strategic Management Project Winter 2025
University Canada West

B2B Strategy ENTR 4433 Business Plan Development
YYC Beeswax
Jamal Farah
Learner
April 5, 2024
Project feedback
Amazing communication and great overall work experience

ICT Ignite Skills - Digital Tech Projects
ICT Ignite

Website Overhaul/Creation and Custom Plugin Development
YYC Beeswax
Mahir Ahmed
Learner
April 5, 2024
Project feedback
Amazing to work with very simple and easy when explaining what she wanted and an overall great experience

ICT Ignite Skills - Digital Tech Projects
ICT Ignite

Website Overhaul/Creation and Custom Plugin Development
YYC Beeswax