Advanced Data Analysis and Empirical Research Methodologies - PIFit

Pifit (Paying It Forward) is a patent-pending app focused on delivering digital advertising to users in a new interactive manner. Designed as a Not For Profit, we have created a complete wall garden platform. Utilizing the profits from advertising campaigns creates a monetary value, an Instant Cash Discount (ICD) for our users. Ads are delivered to users’ devices upon their request by scanning the Pifit logo at a merchant store. Each ad is framed with a $$VALUE amount for the ICD which users can apply to their immediate purchase at the merchant store. One can think of the ICD as compliments of the advertiser to the user.   Campaigns are run on a cross-platform, meaning the merchant location where the ad appears is not related to the actual advertiser. PIFit is essentially a B2B2C APP that confirms the viewing of digital content.     Our Live Dashboard completely tracks every aspect of each ad campaign and user’s actions. We are seeking to micro-analyze the process by populating it with individualized ad campaigns, mixed campaigns representing more than one advertiser and then assessing that data. The objective is to find any ceiling capacity or challenges in the system.   More specifically (1) see how many campaigns can be run consecutively and simultaneously - is there a ceiling? (2) what is the best modelling to use to monitor the campaigns in real time What's involved: Conduct background research on existing or comparable models. Identify key data areas of the campaign from inception to implementation. Forecast modelling based on a spread of 20% $3 30% $2 50% $1 Using assumption and risk models calculate if there is a breaking point.

Part II - Mobile App UI / UX Advanced Design & Prototype - PIFit

Our company is designing a native mobile app prototype for PIFit - a concept that enhances customers' retail experience while changing how digital advertising is delivered to the end-user. Pay It Forward™ (PIFIT) is a patent-pending app that innovates advertising and shopping by allowing users to interact with ads (digital content), resulting in the end-user receiving an instant cash discount (ICD) on their purchase. Driven as a multi-brand cross-promotion platform, PIFit is essentially a B2B2C App. The non-invasive approach to delivering and viewing digital content gets 100% confirmed interaction. What's involved: Conduct background research on existing or comparable models. Identify key areas of focus from inception to implementation for the design and build of the mobile app. Learn and use various software design tools such as Figma. Creation of a screen by screen UX / UI prototype of a native mobile application which can be used on both iOS and Android.

Website Rebuild with ecommerce - VIRTUAL WITNESS

Our goal is to rebuild our existing website with the addition of eCommerce. We need a more polished, professional site with content aligned with our vision, mission, and mobile app. We will ensure the student has a clear understanding of what these elements are for our organization. VIRTUAL WITNESS being a new concept, needs to have a well thought out approach and entry point. Key areas of focus will be: What is VIRTUAL WITNESS , Who do we help, How does it work. We want to host student who have a great handle on graphic and design layout as well as content creation, to give that professional look and feel of our organization. Additionally, we need students to work on the e-commerce aspect of the site also. If you like the sound of this project, and are ready to tackle this challenge with us, then we'd love to hear from you.

PifitApp Market Research and Competitor Analysis

This project aims to compile a comprehensive market research report for PifitApp and analyze the competitive landscape. This will involve several different steps for the students, including: - Researching and analyzing the competitive landscape of PifitApp. - Developing a social media campaign strategy for PifitApp. - Analyze the PifitApp concept and create a market research report for PifitApp and its products. - Conducting user testing on PifitApp's new product and providing analysis on the results. - Reviewing and auditing PifitApp's privacy policy against industry standards and best practices.