Enhancing Brand Awareness via Public Relations for AumOui Lifestyle Essentials

AumOui Lifestyle Essentials seeks to expand its brand awareness and establish a strong presence in the lifestyle and wellness market. The project aims to develop a comprehensive public relations strategy that leverages both traditional and digital media channels. The goal is to enhance AumOui's brand recognition and foster a positive public image, with a focus on the appreciation of nature.

Social Media & Marketing for Pre-Revenue Start-up

The main goal is to generate business sales via all marketing channels digital/virtual and physical, including pitches, distribution of promotional material & samples, networking, events, etc. Must haves are the skills to fluently navigate social media/digital channels, as well as understanding of branding, marketing, business and sales.

App Development: Community-Focused

To develop an app that is community-centred, that aligns with the company's (AumOui) philosophy. The app will be user friendly, and interactive, with real-time options for engagement. Design ideas will be communicated with app/software developing team.

Customer Acquisition for AumOui Lifestyle Essentials

AumOui Lifestyle Essentials, Inc. aims to strengthen its customer acquisition and retention strategies to boost its market presence and foster brand loyalty. The project focuses on analysing current customer engagement practices and identifying areas for improvement. Learners will conduct market research to understand customer preferences and behaviours, and evaluate the effectiveness of existing marketing campaigns. The goal is to develop innovative strategies that align with AumOui's brand values and appeal to its target audience. By applying classroom knowledge of marketing principles and consumer behaviour, learners will gain practical experience in crafting actionable plans that can enhance customer satisfaction and loyalty. - Analyse current customer engagement and retention strategies. - Conduct market research to identify customer preferences and behaviours. - Evaluate the effectiveness of existing marketing campaigns. - Develop innovative strategies to improve customer acquisition and retention.