Market Research - Functional Foods

DLA & Associates Inc is in the process of developing a line of innovative functional food products to cater to health-conscious consumers. The products include edible oils, flakes, grains, flour, and nutritional snacks. We want to better understand our target market and audience for our products as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Target market research and communications strategies to reach the target segments Industry size and market potential Competitive landscape and SWOT analysis Strategic positioning of our brand, packaging considerations including product renderings The final project can come in the form of a report. For Level Up students, students can pick certain areas to research if there is not enough time for all of these topics.

Market Research - Therapeutic Applications of Natural Ingredients

Folium Labs Inc. is a biopharmaceutical company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations. We utilize innovative techniques to create highly absorbable compounds with enhanced efficacy and target a number of medical conditions. We are looking for market research on a number of natural ingredients and their therapeutic applications. Folium is currently working on the development of a range of products containing natural ingredients that are poorly absorbed by our bodies. We will give you access to organizational assets to support this project, such as brand collateral and background information on the subject of interest. Objective We hope to gain a comprehensive understanding of the set of defined ingredients, their medicinal applications, and market potential.

Content Creation for Social Media and Marketing Materials

We are looking for students with social media skills Folium is a biopharmaceutical company focused on the development of innovative natural health and pharmaceutical products. We would like students to help us with creating social media content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Students will create content about our LIVLI brand for Instagram, Facebook, Tumblr, YouTube, blogs. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters, and other content pieces on assigned topics; Assist with social media videos and images; Create images and short videos for our posts, sales materials, product specifications, fliers, and other marketing materials; Identify media outlets that are most beneficial to share our story and write media proposals; You will be working on content creation that we can use as go-to marketing tools;

Regulatory Research for Commercialization of Novel Technologies and Products

Folium Labs Inc. is a biotech company focused on the development and marketing of drug and nutrient delivery technologies and formulations. We are looking for market research on a high level of regulatory compliance for our technology and products in Canada and the USA. The students will be given ingredients that we use in our products and will be consulting publicly available information on Health Canada and FDA websites to suggest if these ingredients may cause regulatory hurdles we may face when launching our products. Students will also research publicly available sources on regulatory compliance of competitive technologies and present their findings as case studies. We will give you access to organizational assets to support this project. Objective We hope to gain a comprehensive understanding of the regulatory compliance of some ingredients in our products in North America. The reports will help us identify the most appropriate commercialization strategies for our products.

Product Explainer Videos

We are looking for 4 students with video creating skills Folium Labs is looking to develop an animated video about our nutraceutical products. We are looking for students to assist us in the script development, storyboard, scene creation, and animation of this video. We envision this project to include but not be limited to: The creation of fun and engaging 2 minute 2D-3D videos explaining our nutraceutical products that are consistent with our brand guidelines and communication strategy; each student will create two videos This video will be displayed on our website and shared in social media and by email Final deliverables should include: A basic video script A voice-over recording of the final video script Video background music A visual storyboard Completed video scenes Icons for individual scenes A completed animated video with all of the elements above

Digital Content Creation for Social Media

We are looking for students with social media skills Folium is a biopharmaceutical company focused on the development of innovative natural health and pharmaceutical products. We would like students to help us with creating social media content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Students will create content about our LIVLI brand for Instagram, Facebook, Tumblr, YouTube, blogs. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters, and other content pieces on assigned topics; Assist with social media videos and images; Create images and short videos for our posts, sales materials, product specifications, fliers, and other marketing materials; Identify media outlets that are most beneficial to share our story and write media proposals; You will be working on content creation that we can use as go-to marketing tools;

Regulatory Research for Commercialization Strategies

Folium Labs Inc. is a biotech company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations. We are looking for market research on a high level of regulatory compliance for our products in Canada and the USA. The students will be given ingredients that we use in our products and will be consulting publicly available information on Health Canada and FDA websites to suggest if these ingredients may cause regulatory hurdles we may face when launching our products. We will give you access to organizational assets to support this project, such as brand collateral and background information on the subject of interest. Objective We hope to gain a comprehensive understanding of the regulatory compliance of some ingredients in our products in North America. The reports will help us identify the most appropriate commercialization strategies for specific products.

Market Research - Medicinal Mushrooms

Folium Labs Inc. is a biotech company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations. We are looking for market research on medicinal mushrooms and their therapeutic applications. Folium is currently working on the development of a range of products containing medicinal mushrooms. We will give you access to organizational assets to support this project, such as brand collateral and background information on the subject of interest. Objective We hope to gain a comprehensive understanding of the medicinal mushrooms' medicinal applications and their market potential.

Competitive Analysis - Absorption Technologies

Folium Labs Inc. is a biotech company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations. We are looking for a high-level competitive analysis of existing technologies that improve the absorption and bioavailability of active ingredients in consumer products. We will give you access to organizational assets to support this project, such as brand collateral and background information on the subject of interest. Students will have to be able to do literature reviews. Objective We hope to gain a comprehensive understanding of the competitive technologies that improve absorption and how we can differentiate ourselves through our product/service offering, and our messaging.

Competitive Analysis - Curcumin Products

Folium Labs Inc. is a biotech company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations. We are working on curcumin formulations to increase the absorption and bioavailability of this natural health ingredient in consumer products. We are looking for a competitive analysis report that would identify competitive technologies that exist to improve curcumin absorption and create more efficacious therapeutic products. Curcumin is known to have very poor absorption. We will give you access to organizational assets to support this project such as brand collateral, and more. Objective We hope to gain a comprehensive understanding of the competitors in the curcumin formulations and how we can differentiate ourselves through our product/service offering, and our messaging.

Competitive Analysis - online marketplaces

DLA and Associates Inc is planning to launch new consumer products on online marketplaces, such as Amazon, eBay, and Walmart. We want to develop clarity on our competitive advantages and optimize our online marketing strategy to sell our products on these platforms. The product categories include snack bars, grain products, and specialty honey. We will give you access to organizational assets to support this project such as brand collateral, and more. Objective We hope to gain a comprehensive understanding of the competitors in online market places and how we can differentiate ourselves through our product/service offering, and our messaging. Students can select a specific product category to focus on.

Promotional Material - Amaranth

DLA & Associates Inc. is an active player in international commerce in the agricultural space and food industry. Currently, the company is exploring market opportunities for amaranth-based products, such as amaranth oil, snack bars, and pop amaranth, in North America. - Redesign the brand elements to be used in all marketing materials targeting amaranth markets - Company presentation in PPT and PDF formats in English for amaranth products. - 5 - 10 Flyers with product pictures and specifications for select products Based on insights from our marketing team and your research, you will develop the above materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. to bring awareness of amaranth products in the target markets.

Market Research - Squalene

DLA & Associates Inc is in the process of developing a line of functional medicinal and cosmetic products based on amaranth seeds. Amaranth is rich in squalene widely used in the cosmetic industry. DLA & Associates Inc. is looking for new ways to extract this ingredient from amaranth and to set up a manufacturing facility. We want to better understand our target market and audience for squalene as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Target market research and communications strategies to reach the target segments Industry size and market potential Competitive landscape and SWOT analysis Strategic positioning of our brand, packaging considerations including product renderings The final project can come in the form of a report. For Level Up students, students can pick certain areas to research if there is not enough time for all of these topics.

Website Improvement and Development

DLA & Associates Inc. is a trading and manufacturing company focused on agricultural products and technologies. We would like to update and improve our existing site. Also, we need assistance to add new modules, such as eCommerce. Students should be prepared to: Create a design of a proposed eCommerce section of the website and test its functionality. Populate various website sections with additional content provided by the company. This will include additional text, images, and short videos. Re-format some of the pages to make them easier to read and more pleasant to view. The suggestions will be provide by the company and discussed together with students. Provide training on updating and maintaining the site.

Market Research - Natural Preservatives in Foods

DLA & Associates Inc is in the process of developing a line of natural ingredients to improve shelf life of various foods. Amaranth is known to have such properties and the company is exploring this botanical ingredient as a food additive with preservation properties. We want to better understand our competitive environment and market potential. The research will include: Overview of natural ingredients used in the food industry as preservatives Industry size and market potential Competitive landscape and SWOT analysis Strategic positioning of our technology. The final project can come in the form of a report. For Level Up students, students can pick certain areas to research if there is not enough time for all of these topics, for example - just an overview of the market, or just a competitive analysis, etc.

Promotional Material Development

Centre Solaris, a charitable organization that caters to low-income families, is looking for a graphic designer to assist with promotional materials for the organization. We are looking for team members to design new promotional material for our social programs, specifically summer day camp, self-defense and anti-bullying programs, and employment and self-employment assistance programs. The promotional materials will include the following items: - Redesign the company logo to be used in all marketing materials targeting our clientele'. - Design a compelling business card for our employees to be shared electronically with potential partner organizations and sponsors. - Organisational presentation in PPT and PDF formats in English targeting specific programs. Several versions are possible focusing on specific programs. - 5 - 10 Flyers with for our social programs. We are looking to design convincing, persuasive, and appealing promo items that will inspire confidence and credibility.

Social Media Strategy

Centre Solaris, a charitable orhnaization that caters to low-income families, is looking for a social media marketing wizard who can help us drive more traffic. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline social media requirements to increase the number of followers/likes and share. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site. Students will be introduced to and provided with tools to work on the project.

Grant Writing and Submission

Center Solaris provide a diverse spectrum of services to low-income families including free summer camps, self-defense programs for underprivileged kids, and employment services. We are looking for assistance in finding and completing grant applications and donation requests that support our mission and vision statement. We believe this project will include: Identify potential sponsors and funding opportunities that are a good fit for our organization and project. Research, plan, write, edit, and revise a persuasive proposal narrative. Improve the clarity and persuasiveness of our company's grant proposal writing. Research into other grant opportunities to support our cause Contact potential sponsors via email and phone to solicit donations and sponsorships for our programs and events.

Google Ads Campaigns - Fund-Raising and Client Acquisition

Centre Solaris is a Canadian charity that runs different programs to cater to low-income families in Quebec. The organization is moving some of its programming and operational activities online. The project will be focused on one of the following campaign (s): 1) Promotion of the current online fund-raising raffle campaign The company has just launched an online raffle and needs a digital marketing person to help promote it using Google Ads campaigns; 2) General online fund-raising for the organization using Google Ads; 3) Online client acquisition campaigns using Google Ads. The campaigns will be focused on our summer camp programs, healthy and active living, and anti-bullying and self-defense programs. A participant with graphic designer skills is required for this project to develop visual assets for the Google Ads campaigns including graphics, short videos, and text copies. The graphics designer will be working in close collaboration with other participants in Google Ads campaigns.

Digital Content Creation

Centre Solaris runs free sports day camps and self-defense classes for underprivileged kids from low-income families. The organization also assists low-income families with job search and self-employment. We would like students to help us with creating digital content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Students will be working on content, including video, social media, and other collateral that we can use as go-to marketing tools. A student or team with excellent writing, graphics design, and video skills would be the ideal candidate for this project.

Sponsorship Outreach for Auctions Donation

Centre Solaris is organizing live and online auctions to raise funds for its sports programs for underprivileged kids. For an auction to be successful, we need to conduct a campaign to solicit donations of auction items from companies that support kids' health and well-being. The auction items may include: sports equipment, accessories, and services, memorabilia, store gift cards, gift baskets, gift certificates for experiences, personal care services, restaurants, hotel stay, travel, etc., just to name some of the options. The students will be building lists of sponsors, creating awareness of Solaris programs and services among sponsors and supports, and generating auction items donations for the organization.

Foreign Market Expansion - Saudi Arabia, UAE

DLA & Associates Inc. targets Saudi Arabia and UAE to export Canadian beef and poultry products. We need assistance to develop a strategy to target importers of meat products: Identify key players in Saudi Arabia and UAE that import meat products and develop their profiles Assess the overall market opportunity for frozen beef and poultry in Saudi Arabia and UAE Discover regulatory requirements in Saudi Arabia and UAEfor the importation of meat products Develop communications strategies and channels to target potential partners and clients in Saudi Arabia and UAE Assess the competitive environment and identify key competition in Saudi Arabia and UAE The final project can come in the form of a report. For Level Up students, students can pick certain areas to research if there is not enough time for all of these topics.

Market Research - Amaranth

DLA & Associates Inc is in the process of developing a line of functional foods based on amaranth seeds. Amaranth is known to have many therapeutic properties and is a source of antioxidants, Omega oils, numerous vitamins, and minerals. Our product line will include amaranth seeds and amaranth-based snacks. We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Target market research and communications strategies to reach the target segments Industry size and market potential Competitive landscape and SWOT analysis Strategic positioning of our brand, packaging considerations including product renderings The final project can come in the form of a report. For Level Up students, students can pick certain areas to research if there is not enough time for all of these topics.

Foreign Market Promotional Material Development

DLA & Associates Inc. is an active player in international commerce in the agricultural space and food industry. Together with our marketing team, we would like for you to design new promotional material for an international market where we are currently conducting business. The promotional materials will include the following items: - Redesign the company logo to be used in all marketing materials targeting foreign markets - Design a compelling business card for our employees to be shared electronically with potential clients overseas. - Company presentation in PPT and PDF formats in English. This may involve several versions targeting specific markets (Asia, Middle East, Europe, South America) - Product catalog in PDF formats in English. This may involve several versions targeting specific markets (Asia, Middle East, Europe, South America) - 5 - 10 Flyers with product pictures and specifications for select products Based on insights from our marketing team and your research, you will develop the above materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. This project will involve: Researching the foreign market where we have recently expanded Assessing our existing marketing communications and adjusting messaging on the promotional materials as per your research. Recommending supplementary marketing tactics to reinforce messaging on the marketing materials under consideration. We are looking to improve our current marketing messages on promotional materials and to design new convincing, persuasive, and appealing items that will inspire confidence and credibility in potential recipients of these materials.

Website Development

We would like a new website for our organization from scratch. The current website, progressio-trading.com, is narrow in focus and full of technical glitches. The website should be built on WordPress. The site is informational in nature and is not for eCommerce. It will have forms for communication and feedback, blog and news sections, product and services descriptions. We would like to work with students to develop a new website for us. Students should be prepared to: Create a design proposal including wireframes or low-fidelity mockups for our company's review. Build a fully-functioning website, with our assistance in providing content and copy. Provide training on updating and maintaining the site.

SEO and Social Media Strategy

Folium Labs is developing and marketing dietary supplements and natural health products. Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our product line: dietary supplements to boost energy, brain, metabolism, immune system. A strategy document to outline: Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords. The participant is to review the current website and identify gaps in SEO best practices and analyze keywords with the best potential to increase site visits. Analysis of competitive websites in terms of traffic and keywords used. Social media requirements to increase the number of followers/likes and share Timely deployment of all our social media content to drive maximum traffic to our site. This will include blog posts development and placement, the use of the right keywords in the content across social media, Creating engaging content for prominent wellness websites, such as guest blogs. Working with tools and programs to monitor SEO progress, to schedule blog posts and social media posts for Folium consumer site. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated

Digital Content Creation

Centre Solaris runs free sports day camps and self-defense classes for underprivileged kids from low-income families. The organization also assists low-income families with job search and self-employment. We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. A student or team with excellent writing, graphics design, and video skills would be the ideal candidate for this project.

Non-profit Sponsorship Outreach for Auctions Donation

Centre Solaris is organizing live and online auctions to raise funds for its sports programs for underprivileged kids. For an auction to be successful, we need to conduct a campaign to solicit donations of auctions items from companies that support kids health and well-being. The auction items may include: sports equipment, accessories and services, memorabilia, store gift cards, gift baskets, gift certificates for experiences, personal care services, restaurants, hotel stays, travel, etc., just to name some of the options. Looking for students: - To select a list of potential sponsors; - To prepare presentation materials; - To contact potential sponsors via mails or phones, or submission forms; - To develop relationship with new sponsors; - Maintain a database of sponsors and items donated.

Non-Profit Grant Writing and Submission

We are looking for assistance in finding and completing grant applications and donation requests that support our mission and vision statement. We believe this project will include: Identify potential sponsors and funding opportunities that are a good fit for our organization and project. Research, plan, write, edit, and revise a persuasive proposal narrative. Improve the clarity and persuasiveness of our company's grant proposal writing. Research into other grant opportunities to support our cause Contact potential sponsors via email and phone to solicit donations and sponsorships for our programs and events.

Google Ads Campaigns: Fund-Raising and Client Acquisition

Centre Solaris is a Canadian charity that runs different programs to cater to low-income families in Quebec. The organization is moving some of its programming and operational activities online, as a result of COVID19 adaptation efforts. The tasks will be focused on one of the following campaign (s): 1) Promotion of the current online fund-raising raffle campaign The company has just launched an online raffle and needs a digital marketing person to help promote it using Google Ads campaigns; 2) General online fund-raising for the organization using Google Ads; 3) Online clients acquisition campaigns using Google Ads. The campaigns will be focused on our summer camp programs, healthy and active living, and anti-bullying and self-defense programs. A participant with graphic designer skills is required for this project to develop visual assets for the Google Ads campaigns including graphics, short videos, text copies. The graphics designer will be working in close collaboration with other participants to support Google Ads campaigns with content and visuals. The responsibilities include the following : - Keywords analysis and selection; - Google Ads campaigns designs and implementation; - Ongoing campaigns monitoring, analysis, and adjustments; - A/B testing of various campaigns to select the most effective campaigns; - Reporting.