Digital Content Writing with AI +SEO 2024

We would like students to help us with creating digital marketing content in the form of blog articles. Raw content will be written using an AI content writing tool and optimized partially within that tool's functionality and also further optimized using an SEO-specific optimization tool. . The articles and other content will be based on topics and keywords for inclusion that will be provided. These will cover a broad range of subjects related to our niche of RVing, camping and boating. They could be related either to the parts we sell or to the recreational/outdoor lifestyle and related activities. We will ensure the student has a clear understanding of what these elements are for our organization. This project offers students the ability to learn cutting edge AI as it relates to content marketing and also provides a learning experience with respect to search engine optimization best practices.

Digital Content Creation

Swimingo is a tech-driven swim school offering personalized swim lessons at convenient times, prices, and locations. Our expert instructors teach at local or private pools, tailoring lessons to all ages and skill levels. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Create daily content for social media platforms, including Instagram and TikTok. Edit videos and utilize editing tools to produce high-quality content. Familiarizing themselves with our company’s services, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Using Canva and Figma to develop and design content. Bonus steps in the process would also include: Testing and improving designs based on feedback.