3DHEALS has hosted more than 100 in-person and online events since 2015 focusing on 3D printing and 3D technologies in life sciences. Since pandemic, the firm has pivoted towards 100% virtual events. However, the challenge the company is facing is scaling up virtual event engagement and monetization. Students will have the opportunity to complete a substantial project surrounding a specific channel and/or business goal. 3DHEALS currently utilizes more than 12 marketing and social media channels, with major emphasis on regular webinar series (zoom), Instagram, Twitter, Facebook, and Youtube. We have a specific set of metrics that we are aiming for quarterly, paced by our online events.

Project examples and areas for skill development include but not limited to:

• Market and consumer research: This is to create both content that our audiences want and potentially viral contents that could create a new market for 3DHEALS. This can include conducting surveys to identify the interests and concerns of key stakeholders.
• Develop omnichannel brand management. The students can choose one out of 12+ channels ranging from social media to email campaigns to create a complimentary or comprehensive marketing plan.
• Develop and implement advertising and promotion campaigns. Our main advertising channels are Google AdWords, Facebook and Instagram Marketing. We are open to students developing other relevant advertising strategies on other platforms.
• Utilize analytics tools and develop solutions for pressing marketing problems. Our major analytics tools are Google Analytics, Twitter Analytics, and Facebook Analytics. The students will have ample opportunities to learn, utilize, and test out their skills.
• Project management
• Improving their writing and create content for promotional purposes
• day-to-dayreal-lifePublic relation strategies

Our major Marketing Channels include (project opportunities): https://linktr.ee/3dheals<br/>Online webinars/virtual networking events (3dheals.com)

1. Instagram (@3dheals)
2. Twitter (@3dheals)
3. Linkedin (/company/3dheals)
4. Youtube (3dhealsinnovation)
5. Podcast
6. Mailchimp
7. Channels not as active: Vimeo, Tiktok, Reddit, Pinterest, Google Business. Since our audience is 60% and 40% international, we are also open to other non-US focused social channels

Additional Considerations:

• Highly motivated student looking to apply classroom concepts to a project in order to contribute to the success of your organization.
• Students are seeking to learn about my industry and company, as well as the day to day work of your organization.
• Students who have an analytical mind who love to apply data to real life actions leveraging classroom education.

This will be very hands on, and the students will work with us daily if needed.