Social Media Marketing for a Fantasy Book Series

Closed
Colin Dunbar
Guelph, Ontario, Canada
Author
(6)
5
Project
Academic experience
75 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Creative writing Social media marketing
Skills
canva (software) instagram content transactional accounts tiktok marketing social media market research social media marketing
Details

Hello!


My name is Colin Dunbar, and I am the author of seven books, including my newest book, The Creator's Almanac.


The book is a fantasy novel set in a distant future where demons roam the Earth. The story tackles issues of discrimination, corrupt governments, and revolution. It also follows characters through personal journeys of understanding identity, mortality, and absurdism.


Through this project, you will read the first two books in the series, as well as Volume three, which is currently a work in progress. You will then help devise a plan to maximize the book's presence on social media.

Deliverables

Here is a breakdown of what will need to be completed throughout this project.


10 hours - Read books 1, 2, and 3 in the series. Remember details about characters, plot, and setting primarily for social media posts.


10 hours - Create a "Meet the Characters of The Creator's Almanac" post, fit for Instagram. This will include 7 images of 7 different characters. PNG art of the characters will be provided, but we recommend using tools like Canva to improve the look of the post.


10 hours - "Explore the world!" posts x5. Highlight the five main settings of the book series. You will find details of the first two settings within the books read earlier. We will provide details on the remaining settings.


5 hours - Tiktok market research. We will work with you to explore the following questions, and maximize the book's presence.

What is the best way to approach marketing these books on TikTok? What tags, trends, etc, should the book follow? Remember, as a business account we only have access to commercial audios.


20 hours - Produce 10 TikTok posts. Use key art from the series, or replicate popular trends.


20 hours - For the final 20 hours of the internship, you will have a choice in the direction of our marketing. Have ideas for more Instagram posts? Want to create more TikToks? What about real-world opportunities for marketing? We will work alongside you to bring your best marketing ideas to life.



Mentorship

-While you will have autonomy in creating all of the social media posts, we will be reviewing them and helping you with feedback on their production.

-We will have roughly five hours of meetings throughout the experience to discuss your work on the project as well as effective means of promotion and marketing.

-If you need access to specific programs to create social media material, let us know! We will happily see if we can get you access.

-We will help you create high-quality posts that would fit perfectly in a portfolio to show future employers your fantastic marketing skills!

About the company

Company
Guelph, Ontario, Canada
0 - 1 employees
Arts

I am an author and publisher! My books include Nine Bodies in a Puddle, The Creator's Almanac, The Era of the Orb, and more!