Seedling Art Co. aims to make mental health tools, such as Cognitive Behavioural Therapy (CBT), more accessible through modernized, user-friendly and sustainable journaling. We are ramping up to a product launch within the next few months and we don't have a large social presence.

We're looking for help building a marketing strategy plan to grow our following and optimize marketing for future sales. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.

We're looking to explore the following:

• Is our current audience the right one?
• Is our messaging resonating with said audience
• How is our brand currently perceived?
• Recommendations for social channels and marketing avenues
• Identifying content pillars and any other relevant marketing info to help our brand grow and thrive

The final deliverable should include a report or slide deck/presentation on your research and findings.

The students will be working closely with the founder and team and be provided current marketing strategy for analysis.