Sentick, a company aiming to enhance its online presence, seeks to refine its digital marketing strategy. The project focuses on conducting comprehensive market research to understand current trends and consumer behavior in the industry. The goal is to identify key areas for improvement in Sentick's online marketing efforts. Learners will analyze competitors, assess Sentick's current SEO practices, and explore new content creation strategies to boost online visibility. The project will enable learners to apply their classroom knowledge of marketing principles, SEO techniques, and content creation. By the end of the project, the team will provide a report listing their implementations and the result, ensuring it aligns with industry best practices and effectively reaches the target audience.

The project deliverables will include a report with detailed market research and implementations made to increase outreach, including an SEO audit of Sentick's current online presence, and changes made to it. The team will also develop a content strategy plan, including content pieces used to enhance Sentick's online engagement. Finally, a presentation summarizing the research, implementations and findings will be delivered to Sentick.