Number of individual students required: 1

Overview: we want you to help us develop a new product that will appeal to our target customer, which we can offer as an up-sell to our existing product(s).

To accomplish this, we believe you should focus on:

• Analyzing customer feedback to understand purchase decisions and needs.
• Defining customer segments that we could target.
• Researching competitor products.
• Brainstorming potential product ideas.
• Developing marketing messaging and sales strategy for the new product.

We hope this new product will increase revenue and grow our customer lifetime value.

Final deliverables include:

• A written report explaining how the new product or service will complement our existing offering and increase our customer lifetime value.
• A 5-minute product pitch presentation.

Ideal Experience (training and mentorship will be provided):

• Asana
• Gmail, Google Sheets, Docs, Slides
• Figma

Being a part of this project also means being a part of Team with an innovative mission to help empower local businesses, supporting community development, and driving sustainability by repurposing how our society uses commercial real estate. We look forward to working with future candidates on this exciting project!

Students will be provided with training and mentorship on the tools required to successfully complete the project.

Learning & professional development is one of the core values of the Workden team, students will be mentored by both CMO and the CEO:

- Weekly 1:1 guidance calls with CMO

- Bi-weekly Team Strategy Calls with CEO and marketing team

- Management will be available daily for any immediate questions or assistance needed by student