Sineha Spices aims to enhance the digital presence and brand awareness of its Penja White Pepper through a cohesive and engaging online campaign. The project focuses on educating the target audience about the unique qualities and benefits of Penja White Pepper, while also increasing psychological acceptance and interest in the product. The goal is to create a consistent brand message across the company's website and social media platforms to boost long-term conversion rates. Learners will apply their classroom knowledge of digital marketing, content creation, and web design to develop a series of blog posts, social media content, and website redesigns. The project will involve closely related tasks that can be completed by a team of marketing students within 80 hours.

The project deliverables include a series of three blog posts that highlight the history, benefits and uses of Penja White Pepper, designed to educate and engage the audience. Additionally, learners will create a set of five social media posts that maintain a consistent brand message and visual identity. The team will also propose a redesign for the website's landing page and navigation experience to enhance user experience and brand consistency. All deliverables should be aligned with the company's branding guidelines and aim to increase audience engagement and conversion rates.