Aquatic Biosphere Website and Social Media Alignment

Closed
Aquatic Biosphere Society of Canada
Edmonton, Alberta, Canada
Lee J. Burton
Director at the Aquatic Biosphere Project
2
Project
Academic experience
120 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Communications Project management Market expansion Website development Networking
Skills
social media data-flow analysis target market social media marketing communication web development
Details

TWe need assistance in putting a bright polish on the outward facing elements of the Aquatic Biosphere Project as it prepares to enter its capital campaign. This project is Canadas first "Living Museum of Water" on the prairies, which is an endeavor roughly the scale of Vancouver Aquarium, Telus World of Science, or the Calgary Zoo. You are the key to showing off the most exciting project in Edmonton's history. A grand new attraction: The Aquatic Biosphere.

Using current website and social media best practices, analyze and remediate the AquaticBiosphere.ca website and its social media platforms to:

a) enhance and attract project supports and donors while building a community base;

b) provide ongoing information and updates to support funders, sponsors and client interests.

A team of two – website development and social media marketing/communications - working together to complete these goals from the two directions would be ideal. There needs to be an analysis of purpose, defined focus for each of the platforms, and a coherent integration of their implementation to best suit the target markets that habituate a chosen platform. The website requires a flow analysis of content with recommendations on remediation, a summary of necessary fixes to broken or malfunctioning elements, and the application of those corrections. A full list of social media accounts and website platforms and access will be provided on acceptance and assignment.

The two individuals, working from different aspects need to work together to create an integrated experience to the visitor from all these pieces, drawing the visitor into what will eventually be a multi-platform story. This phase forms the initial steps.

Deliverables
No deliverables exist for this project.
Mentorship

We will provide up to 15 hours of mentorship to the students of this project in the realm of non-profit management, funding, and capitol project development. A team communications plan for online chat conversations and video meetings will be determined at first meeting. Interns will have a rare opportunity to be a part of the process of building a legacy project for a region, participating in the move from grassroots to realized infrastructure. Practical application of digital presence, social media strategies and outbound communications for this project should prove interesting and fun.

About the company

Company
Edmonton, Alberta, Canada
0 - 1 employees
Non-profit, philanthropic & civil society, Education, Entertainment, Environment, Travel & tourism
Representation
Social Enterprise Community-Focused

Have you ever wondered about your water? Know where to go to get more information? The Aquatic Biosphere Project is a major new undertaking to establish a public facing conservation aquarium in the Prairies, based in Edmonton, AB. But more than a classic aquarium, this project represents the "Story of Water" from icecap to ocean, through storytelling and exploring our connections and relationships with water and the diverse life that lives in, on and around aquatic ecosystems. Incorporating digital, physical and live exhibits this will be an interactive attraction that will delight and inspire.