Sineha Spices, a renowned brand in the spice industry, is looking to expand its presence in the retail and wholesale market. The company seeks to develop a strategic plan to effectively introduce its products to new retail and wholesale partners and increase its market share. The project involves analyzing current market trends, identifying potential retail and wholesale partners, and crafting a compelling value proposition for them. Learners will apply their knowledge of marketing, business strategy, and consumer behavior to create a comprehensive expansion strategy. The goal is to provide Sineha Spices with actionable insights and a clear roadmap for entering new retail and mostly wholesale channels, ensuring alignment with the company's brand values and growth objectives.

The project deliverables include a detailed report outlining the proposed retail and wholesale expansion strategy, including market analysis, target profiles, and a value proposition tailored to potential partners. Additionally, learners will create a presentation summarizing their findings and recommendations, which will be presented to Sineha Spices' management team. The deliverables should provide clear, actionable steps for the company to implement the strategy effectively.

A deep analysis of the impact and benefits of every aspect on the recommendations must be done in order to justify their relevance in the success process.

The team should be good in French as well since we also target French regions like Quebec.