The main goal for the Burrard Laptops and Vancouver Laptop project is to establish Burrard Laptops as a leading supplier for B2B businesses and Vancouver Laptop as a competitive online marketplace for laptops and related services. The project aims to cater to the specific needs of business clients by offering tailored solutions and providing a wide range of laptop products, accessories, repairs, and IT consultancy services. Additionally, the goal is to create a comprehensive online platform where vendors can showcase their products and customers can find a diverse selection of options at competitive prices. The project focuses on delivering exceptional customer experiences, building long-term relationships, and utilizing technology to enhance the user experience and provide personalized recommendations.

To achieve the project goal of establishing Burrard Laptops as a leading supplier for B2B businesses and Vancouver Laptop as a competitive online marketplace, the learners will need to complete the following tasks:

1. Conduct Market Research: Students will analyze the laptop market, including customer preferences, trends, and competitive landscape. This research will help identify opportunities and areas for improvement.
2. Perform Competitive Analysis: Learners will evaluate competitors in the laptop industry, assessing their strengths, weaknesses, pricing strategies, and unique selling propositions. This analysis will aid in identifying ways to differentiate Burrard Laptops and Vancouver Laptop.
3. Develop Business Strategy: Students will work on developing a comprehensive business strategy for both Burrard Laptops and Vancouver Laptop. This includes defining target customer segments, positioning, pricing, and marketing approaches to attract and retain customers.
4. Optimize Operations: Learners will analyze the operational practices of Burrard Laptops and Vancouver Laptop, focusing on areas such as inventory management, logistics, and customer support. They will provide recommendations to streamline processes and improve efficiency.
5. Identify Market Expansion Opportunities: Students will explore potential avenues for market expansion, such as targeting new customer segments, entering new geographical markets, or diversifying product offerings. They will assess the feasibility and potential impact of these expansion opportunities.
6. Recommend Product or Service Launch Strategies: Based on market research and customer insights, learners will recommend strategies for launching new laptop products or services. This may involve identifying target markets, pricing strategies, promotional activities, and distribution channels.
7. Present Recommendations: At the end of the project, the student teams will prepare a 15-20-minute presentation and a short report summarizing their recommendations. This will include actionable insights and strategic changes aimed at accelerating organizational growth and reactivity.

To support learners in completing the project, we will provide them with the necessary resources, guidance, and assistance throughout the duration of the project. Here are some ways we will support the learners:

1. Project Orientation: We will conduct a comprehensive project orientation session to introduce the learners to the project's goals, objectives, and deliverables. This session will provide them with a clear understanding of the expectations and scope of the project.
2. Access to Relevant Information: We will provide learners with access to relevant information about our company, including background information, company vision, target audience, and current challenges. This information will help them gain a deep understanding of our business and industry, enabling them to make informed decisions and recommendations.
3. Regular Check-ins: We will schedule regular check-in meetings with the learners to monitor their progress, address any questions or concerns, and provide guidance on their tasks. These check-ins can be conducted virtually or in person, depending on the learners' location and preference.
4. Dedicated Contact Person: We will assign a dedicated contact person from our company who will be available to answer any questions or provide clarification on project-related matters. The contact person will serve as a point of contact for the learners and will provide timely support throughout the project.
5. Collaboration and Teamwork: If the project involves working in teams, we will encourage collaboration and teamwork among the learners. We will facilitate communication channels and provide tools or platforms for effective collaboration, such as project management software or virtual communication tools.
6. Resources and Materials: We will provide learners with access to relevant resources and materials that will aid them in completing their tasks. These resources may include industry reports, market research data, company documents, and any other information that will support their analysis and recommendations.
7. Feedback and Evaluation: We will provide ongoing feedback and evaluation of the learners' progress and deliverables. This feedback will help them understand their strengths and areas for improvement, allowing them to refine their work and deliver high-quality outputs.
8. Final Presentation and Report: We will guide the learners in preparing their final presentation and report. We will provide them with templates, guidelines, and examples to ensure that their deliverables meet the project requirements and effectively communicate their recommendations.

Overall, we are committed to providing a supportive and collaborative environment for the learners. We will be actively engaged in their progress, providing the necessary assistance and guidance to help them successfully complete the project and achieve the desired outcomes.