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U.S. Market Expansion 2.0: Pilot Testing & Digital Acceleration

Open
Wouessi Inc.
Wouessi Inc.
Toronto, Ontario, Canada
Rodrigue Fouafou
Rodrigue Fouafou
He
CEO and Founder
(114)
6
Project
Academic experience
80 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Digital marketing Lead generation Market expansion
Skills
target audience strategic planning finance financial efficiency marketing lead generation concept testing regulatory compliance consumer behaviour digital marketing
Details

Wouessi Inc. is looking to expand its operations into the U.S. market and requires a comprehensive entry strategy to ensure sustainable success. The project involves developing a strategic plan that includes market testing to identify potential customer segments and preferences. Additionally, the project will explore lead generation tactics that align with Wouessi Inc.'s business model and target audience. An essential component of the project is to devise tax optimization strategies that comply with U.S. regulations while maximizing financial efficiency. The goal is to create a cohesive plan that leverages classroom knowledge in marketing, finance, and strategic planning, providing learners with a practical application of their skills. The project is designed to be completed by a team of business students within 80 hours.

Deliverables

Key Deliverables:

  • Pilot Testing Strategy: A framework for testing Wouessi’s offerings in selected U.S. regions.
  • Digital Acceleration Plan: Recommendations for digital marketing, automation, and lead generation.
  • Tax & Regulatory Compliance: Research on U.S. business incorporation, taxation, and legal considerations.
  • Customer & Competitive Insights: Analysis of U.S. consumer behavior and competitive landscape.

Expected Outcomes:

A strategic U.S. expansion roadmap, including pilot testing insights and optimized digital growth tactics.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://wouessi.com
Toronto, Ontario, Canada
11 - 50 employees
It & computing
Representation
Minority-Owned

Welcome to Wouessi Inc.
Driving Global Innovation Through Digital Excellence

At Wouessi, we bridge the gap between cutting-edge technology and transformative business solutions. As a Toronto-based AI and technology firm, we harness innovation, collaboration, and mentorship to redefine the future of work and digital excellence.

Our Mission
Empowering businesses worldwide by delivering tailored, impactful solutions in:
βœ… Artificial Intelligence
βœ… Machine Learning
βœ… Digital Transformation

Through strategic partnerships with academic institutions and talent platforms like Riipen, we connect with diverse, innovative minds to tackle real-world challenges, shape industries, and set new standards for operational excellence.

Our Vision & Mission
🌍 Vision: To create a borderless world where digital innovation knows no limits.
πŸš€ Mission: To become a global leader in driving transformative initiatives that empower organizations and foster long-term growth through innovation, mentorship, and collaboration.

About Us
Founded by Rodrigue Fouafou, Wouessi Inc. has successfully scaled its operations by partnering with over 500 students and global talent. We take pride in our collaboration with Riipen, where our project-based internships offer real-world learning opportunities while driving operational success.

Our team of industry professionals and student interns brings a wealth of creativity, technical expertise, and diverse perspectives to every project. From AI-powered solutions to strategic consulting, we are committed to elevating our clients’ experiences and outcomes.

Why Wouessi?
πŸ† Riipen Employer of the Month – Recognized for our commitment to mentorship and innovation.
πŸŽ“ Global Reach – Partnered with 50+ universities worldwide to connect with top-tier talent.
πŸ’‘ Proven Success – Completed 300+ projects in AI, software development, and business management.
πŸ“ˆ Impact-Driven – Achieved a 25% improvement in project completion rates through Riipen collaborations.
πŸš€ Career Growth – Helped interns transition into leadership roles, including our current COO and Technical Director.

Get in Touch
πŸ“§ Email: Info@wouessi.com
🌍 Website: https://wouessi.com