The main goal for the project is to enhance the company's website and improve its search engine optimization (SEO) to increase online visibility and attract more potential customers. This will involve several different steps for the learners, including:

- Analyzing the current website design, content, and user experience.

- Identifying and implementing improvements to the website's layout, navigation, and functionality.

- Conducting keyword research and optimizing website content for SEO.

- Developing a strategy to increase backlinks and improve domain authority.

- Monitoring website performance and making ongoing adjustments to improve SEO.

By the end of the project, learners should complete the following tasks:

- A report detailing the analysis of the current website and proposed improvements.

- Updated website design and content based on the analysis.

- Implementation of SEO strategies, including optimized content and backlink building.

- Ongoing monitoring and adjustment plan for website performance.

Final deliverables should include:

- A comprehensive report outlining all changes made to the website and the rationale behind them.

- A presentation summarizing the SEO improvements and their expected impact on online visibility and customer engagement.

1. Establishing clear communication and expectations.
2. Providing guidance and mentorship.
3. Allocating staff time effectively.
4. Ensuring access to necessary tools and technology.
5. Facilitating access to relevant data and information.