Sineha Spices aims to improve its online presence by optimizing its website for search engines to increase traffic and conversion rates. The current website lacks effective SEO strategies, resulting in lower visibility in search engine results. The goal of this project is to analyze the existing website, identify areas for improvement, and implement SEO best practices. This will involve researching relevant keywords, optimizing on-page elements, and improving site structure. The project will provide learners with an opportunity to apply their knowledge of digital marketing and SEO techniques in a real-world context. By the end of the project, Sineha Spices expects a measurable increase in organic traffic and improved conversion rates.

The deliverables for this project include a comprehensive SEO audit report, a list of recommended keywords, and an optimized website structure. Additionally, learners will provide a detailed implementation plan for on-page SEO improvements. The final deliverable will be a presentation summarizing the changes made and the expected impact on website traffic and conversions.