Data Analysis: Product Sell-Through & Speed of Sales
Project scope
Categories
Data visualization Data analysis Data modellingSkills
enthusiasm data store wholesaling business development sales purchasing data analysisOur product (alcohol-free beer!) is currently available in a number of select Whole Foods & regional supermarket locations in the Eastern United States. We see increased sales & great customer adoption when we show up for in-person samplings and sales events. In order to identify opportunities for greater market saturation, faster sell-through potential, and more in-person events, this project will analyze data sets and create models to show our business advisors the results of our sales efforts.
Historical store data, including location, initial wholesale purchasing, dates of in-person sampling, and speed of sell-through to the customer, will be provided for the analysis and modeling.
Historical buyer and buying data should help us identify spaces for growth, areas of declining sales and stagnation in our own business to inform future business development. This information is fundamental to the allocation of our resources and the efforts to choose to pursue.
From this analysis, we hope to not only improve our processes and understanding but also gain insights that will enhance our strategy. These insights will be directly related to business outcomes.
Using historical buyer data, help us evaluate our current audience. Using the curation of this data, we would like a group of students to assist in a report.
About Us
Atmosphere Brewery is a quirky and chic upmarket N/A beer brand with a German made super-premium alcohol-free beer that aims to inspire joy, celebration, good deeds and healthy behavior through engaging social content and IRL experiences. We’re looking to make a big impression locally, nationally and eventually internationally. The team is enthusiastic about the emerging non-alcoholic adult beverage category without being discriminatory to alcohol or other legal substances.
We have a great tasting 0.0 ABV Pilsner from a 400-year-old German brewing partner which is getting great reviews and is sold in key US markets with international interest.
We’d like students to help analyze our datasets to draw helpful insights.
Students will connect directly with an internal specialist (COO) for mentorship and supervision throughout the project.
Analyzed datasets with recommendations from this analysis in the form of a report.
The report should be a summary of the behaviours and attributes of our buyer, with special attention paid to behaviour surrounding times and dates of in-person samplings. Following the summary, we would like the students to make informed recommendations for business development.
Should help with areas like
- Identifying best-performing geographic sales locations
- Identifying speed of sell-through and best markets
- Developing more sophisticated sales goals by geographic region and potential areas of growth
Working closely with the project contact who is available for any clarification on questions, as well as occasional project progress meetings. Mentorship model.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
At Atmosphere Brewery, our mission is to surprise and delight beer drinkers by providing the highest-quality, delicious, non-alcoholic pilsner, and brand-activated experiences. We're building an innovative and impactful beer brand by offering a true 0% alcohol, non-gmo, and vegan pilsner, crafted in Germany according to the beer purity law of 1516.
Focused on the premium health-conscious consumer, we are a community-driven lifestyle brand; we look to celebrate our best moments with our families, friends and communities and inspire a better human experience through our involvement with local cultural arts and environmental activities.
The N/A beer market is a $22B market, growing at 5.5% CAGR; the top 5 brands account for 65% of the market share. Whole Foods' current top-selling beer nationally is a N/A brand. At Atmosphere Brewery, we have the opportunity to capture up to 10% of this market.
We're inspired to create an esteemed but approachable and beloved global brand providing the best premium alcohol-free beer in the world and inspiring joy, celebration, good deeds and healthy behavior with entertaining and enchanting experiences.