Sineha Spices aims to enhance the visibility and acceptance of their Penja White Pepper through a strategic digital campaign. The project focuses on creating engaging and informative content that educates the audience about the unique qualities and benefits of Penja White Pepper. The goal is to trigger psychological awareness and acceptance by leveraging blog posts, social media content, and visually appealing designs. The project will allow learners to apply their knowledge of digital marketing, content creation, and design to develop a cohesive campaign strategy. The team will work on crafting compelling narratives and visuals that resonate with the target audience, ultimately driving increased interest and engagement with the product.

The project deliverables include a series of minimum three blog posts that highlight the history, benefits, and culinary uses of Penja White Pepper. Additionally, the team will create minimum five social media posts with accompanying graphics designed to capture the audience's attention and encourage interaction. A comprehensive campaign report will also be prepared, detailing the strategy, execution, and anticipated impact of the campaign. These deliverables will demonstrate the learners' ability to integrate marketing concepts with creative content development.