Enhancing Online Visibility for Global GPR Services Inc.
Project scope
Categories
Advertising Digital marketing Search engine optimizationSkills
search engine optimization digital marketing web traffic marketing seo audit management auditingGlobal GPR Services Inc. aims to improve its online presence and increase website traffic through effective Search Engine Optimization (SEO) and optimized Google Ads campaigns. The current challenge is that the website is not reaching its full potential in terms of visibility, which impacts the company's ability to attract new clients. The goal of this project is to refine the existing Google Ads strategy and improve the website's SEO to ensure higher search engine rankings. This project will allow learners to apply their knowledge of digital marketing strategies, SEO techniques, and Google Ads management. The tasks will include conducting a website audit to identify SEO improvement areas, researching relevant keywords, and rewriting Google Ads to enhance their effectiveness. The project is designed to be completed by a team of marketing students who can apply their classroom knowledge to real-world scenarios.
The deliverables for this project include a comprehensive SEO audit report, a list of recommended keywords for improved search engine ranking, and a revised set of Google Ads. Additionally, the team will provide a brief presentation summarizing their findings and recommendations. These deliverables will demonstrate the learners' ability to analyze and optimize digital marketing strategies effectively.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Corporate Profile
Global GPR Services provides non-destructive locating and subsurface imaging utilizing Ground
Penetrating Radar technology. With many years of experience Global GPR provides services through
out the multitude of applications developed for GPR, globally.
Developing work processes is a critical component to providing accurate GPR results. Global GPR has
developed unique work processes to assist in the use of GPR technology, data collection and data
interpretation.
Primary Applications of our services include…. Concrete Inspection (i.e. For coring & cutting);
Buried Utility Locating; Police Forensic Locating
(i.e. subsurface ground disturbance & object locating); Buried Tank Locating;
Golf Course Drainage & Irrigation Survey and Cemetery Burial Site Locating; as well as Geophysical
and Environmental assessment.
Although based in Toronto, Canada, as our name suggests, Global GPR bsurface investigation services
worldwide.