GigEfx Labs is seeking to enhance its online presence and engagement through a well-structured social media marketing plan. The goal of this project is to develop a comprehensive strategy that leverages current social media platforms to increase brand awareness, drive user engagement, and ultimately boost investment potential. The project will involve analyzing GigEfx Labs' current social media presence, identifying target audiences, and researching industry trends and competitor strategies. Learners will apply their classroom knowledge of digital marketing, investor behavior, and data analysis to create a tailored marketing plan. This project will provide an opportunity for students to work collaboratively, utilizing their skills in strategic planning, content creation, and performance measurement. The final plan should be actionable, measurable, and align with GigEfx Labs' overall marketing objectives.

The deliverables for this project will include a detailed social media marketing plan document, a presentation summarizing the strategy, and a set of proposed content ideas. The plan should outline specific goals, target audience profiles, platform-specific strategies, and a content calendar. Additionally, learners will provide metrics for measuring success and recommendations for ongoing optimization.